I ran across this great story of someone who was so excited about a company that he showed up to the new hire orientation even though he had not been hired. Read the story, but he turned out to be the best hire the company ever made.
“Wow,” I thought, “this is so cool that lots of other people would like to read this.” So, I looked for the retweet button on the article, found it and clicked. The message included BNet, but not the company’s twitter handle. No problem, I clicked over to their website to include it.
Nothing.
If you are moderately successful, someone will eventually write about you. Even if you don’t buy into all the social media hype and don’t tweet regularly, twitter is a quick way “connect” you out to a larger audience that reads other media.
