GerardMcLean.com

I received a call from someone who pulled my phone number from the Whois record of a client. He was having trouble signing up for some services on a Web page because he didn’t know where to go next. In his mind, the page simply ended without any direction.

When I went to the page in question, it was clear in my mind that the “Complete your profile now” was an obvious link and that he should click it to go to the profile page. But he didn’t see it. I wonder how many others didn’t see it and didn’t bother calling me.

So, I added “Click here to complete your profile now.” Yes, I know that is so Web 2000, but I don’t care. Users expect to see “Click here” as a call to action and regardless of how dorky it looks to Web designers, we’re going to use it. A lot.

Click here is alive and well. And works.

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