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	<title>GerardMcLean.com &#187; USPS</title>
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	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
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		<title>How the US Postal Service blows its brand every December</title>
		<link>http://gerardmclean.com/how-the-us-postal-service-blows-its-brand-every-december.html</link>
		<comments>http://gerardmclean.com/how-the-us-postal-service-blows-its-brand-every-december.html#comments</comments>
		<pubDate>Sun, 14 Dec 2008 20:18:24 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[pets.alltop.com]]></category>
		<category><![CDATA[post office]]></category>
		<category><![CDATA[santa claus]]></category>
		<category><![CDATA[USPS]]></category>

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		<description><![CDATA[Every December, Santa hands the US Postal Service a shiny new opportunity to rebrand itself as a lovable, caring organization that is an integral part of all 43,000+ Zip Codes it services. Every year, the USPS blows it terribly. I found myself in the Englewood OH 45322 Post Office last Friday about 4:00pm. Ironically enough, [...]]]></description>
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