Tag Archives: Social Media

How Twitter is going to drive up prices and reduce competition

Originally published on DogWalkBlog. I was reading this blog post by Leah Jones. It is a thoughtful look at what happened with the #amazonfail twitterstorm and makes a case for journalism. I think it makes a stronger argument for why … Continue reading

Posted in Brand Awareness, Business, Social Media, Technology | Tagged , , , , , , | 2 Comments

Write me a blog post and then we’ll talk

I just came back from a trade show for the soccer industry. Since we provide a soccer tournament management system to teams and tournaments with our TourneyCentral product, all the soccer publications will come up to me and try to … Continue reading

Posted in Brand Awareness, soccer, Social Media, Stuff | Tagged , , , , , , , , , | 2 Comments

Another way to think about social media ROI

  When was the last time you asked the phone company to justify the cost of installing a telephone in your place of business? They would probably just laugh at you. It has probably been over 50 years since that … Continue reading

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The ROI of “social networking”

I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. “Anything you have showing local kids playing soccer!” she said. Since she was referred by someone … Continue reading

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The definitive metaphor for social media

There has been a rush with the social media consultant groups and evangelists about how to define this thing called “social media.” Chris Brogan defined it as cafe-shaped conversation. And many people jumped on that metaphor. Hubspot got a bit … Continue reading

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