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	<title>GerardMcLean.com &#187; Social Media</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
	<lastBuildDate>Mon, 06 Feb 2012 18:58:01 +0000</lastBuildDate>
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		<item>
		<title>Five blind men, an elephant and social media</title>
		<link>http://gerardmclean.com/five-blind-men-an-elephant-and-social-media.html</link>
		<comments>http://gerardmclean.com/five-blind-men-an-elephant-and-social-media.html#comments</comments>
		<pubDate>Mon, 16 May 2011 16:39:04 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blind men and elephants]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1693</guid>
		<description><![CDATA[I was reading this blog post from Mitch Joel and his first paragraph reminded me of the old joke about the five blind men describing an elephant. I think a lot of companies are so busy trying to figure out &#8230; <a href="http://gerardmclean.com/five-blind-men-an-elephant-and-social-media.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is social media for retail the chicken or the egg?</title>
		<link>http://gerardmclean.com/is-social-media-for-retail-the-chicken-or-the-egg.html</link>
		<comments>http://gerardmclean.com/is-social-media-for-retail-the-chicken-or-the-egg.html#comments</comments>
		<pubDate>Thu, 03 Mar 2011 11:44:22 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[at retail]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[SoMe]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1601</guid>
		<description><![CDATA[I was running through some stuff with a colleague on how retail is being shaped dramatically by social media. I threw out a few ways at-retail is changing on smart phones and how POP should be keeping up with the &#8230; <a href="http://gerardmclean.com/is-social-media-for-retail-the-chicken-or-the-egg.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to make yourself irrelevant in three years</title>
		<link>http://gerardmclean.com/how-to-make-yourself-irrelevant-in-three-years.html</link>
		<comments>http://gerardmclean.com/how-to-make-yourself-irrelevant-in-three-years.html#comments</comments>
		<pubDate>Sun, 12 Dec 2010 00:24:47 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1503</guid>
		<description><![CDATA[In this faux case study, we&#8217;ll look at a restaurant&#8217;s adoption of social media tools like blogs, twitter, facebook, yelp and foursquare. I&#8217;m not picking on the restaurant industry but it is just the latest that will be undergoing this &#8230; <a href="http://gerardmclean.com/how-to-make-yourself-irrelevant-in-three-years.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/how-to-make-yourself-irrelevant-in-three-years.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Old Spice drops the ball ten yards from the endzone</title>
		<link>http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html</link>
		<comments>http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html#comments</comments>
		<pubDate>Fri, 16 Jul 2010 19:38:25 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[at retail]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[oldspice]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1348</guid>
		<description><![CDATA[I was wheeling my cart through the shampoo and body wash aisle of my local Kroger when I was stopped dead in my tracks by a familiar voice. He said: Look at my body wash, now look in your cart, &#8230; <a href="http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html/feed</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Why boomers are hesitant to adopt social media tools for serious business</title>
		<link>http://gerardmclean.com/why-boomers-are-hesitant-to-adopt-social-media-tools-for-serious-business.html</link>
		<comments>http://gerardmclean.com/why-boomers-are-hesitant-to-adopt-social-media-tools-for-serious-business.html#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:25:46 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[boomers]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Melitta]]></category>
		<category><![CDATA[social media for operations]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1126</guid>
		<description><![CDATA[I ran out of coffee filters the other day. Not a big deal, I&#8217;ll just hike to Kroger and get some more. When I got there, I saw the empty peghook that once held my filters. Moreover, there was a &#8230; <a href="http://gerardmclean.com/why-boomers-are-hesitant-to-adopt-social-media-tools-for-serious-business.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>How social media is failing social media… and business</title>
		<link>http://gerardmclean.com/social-media-failing-social-media.html</link>
		<comments>http://gerardmclean.com/social-media-failing-social-media.html#comments</comments>
		<pubDate>Mon, 02 Nov 2009 18:41:56 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1086</guid>
		<description><![CDATA[The Center for Media Research sent out their email Research Brief today about how small business are not into social networks for leads. As a small businessman myself, I agree with them. Kinda. I can&#8217;t recall the last lead I &#8230; <a href="http://gerardmclean.com/social-media-failing-social-media.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/social-media-failing-social-media.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Accuracy is important</title>
		<link>http://gerardmclean.com/accuracy-is-important.html</link>
		<comments>http://gerardmclean.com/accuracy-is-important.html#comments</comments>
		<pubDate>Sat, 08 Aug 2009 22:15:44 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[computer networks]]></category>
		<category><![CDATA[denial of service]]></category>
		<category><![CDATA[hacking]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[MSNBC]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter DoS]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=904</guid>
		<description><![CDATA[This past week, most news organizations reported that Twitter had been hacked on Thursday, causing wide-spread outage to the micro-blogging service. As it turns out, this was wholly inaccurate as Twitter was the victim of a Denial of Service (DoS) &#8230; <a href="http://gerardmclean.com/accuracy-is-important.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/accuracy-is-important.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When anger turns into creativity</title>
		<link>http://gerardmclean.com/when-anger-turns-into-creativity.html</link>
		<comments>http://gerardmclean.com/when-anger-turns-into-creativity.html#comments</comments>
		<pubDate>Thu, 09 Jul 2009 13:45:34 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[unite airlines]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=882</guid>
		<description><![CDATA[This was published originally on TourneyCentral.com. Watch the video above. It was written and produced by Dave Carroll after an unpleasant experience with United Airlines. As of this writing, the video has been viewed 433,294 times on YouTube, had 3,274 &#8230; <a href="http://gerardmclean.com/when-anger-turns-into-creativity.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/when-anger-turns-into-creativity.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Twitter is going to drive up prices and reduce competition</title>
		<link>http://gerardmclean.com/how-twitter-is-going-to-drive-up-prices-and-reduce-competition.html</link>
		<comments>http://gerardmclean.com/how-twitter-is-going-to-drive-up-prices-and-reduce-competition.html#comments</comments>
		<pubDate>Sun, 19 Apr 2009 15:27:06 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[#amazonfail]]></category>
		<category><![CDATA[#glitchmyass]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitterstorm]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=668</guid>
		<description><![CDATA[Originally published on DogWalkBlog. I was reading this blog post by Leah Jones. It is a thoughtful look at what happened with the #amazonfail twitterstorm and makes a case for journalism. I think it makes a stronger argument for why &#8230; <a href="http://gerardmclean.com/how-twitter-is-going-to-drive-up-prices-and-reduce-competition.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/how-twitter-is-going-to-drive-up-prices-and-reduce-competition.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Write me a blog post and then we&#8217;ll talk</title>
		<link>http://gerardmclean.com/write-me-a-blog-post-and-then-well-talk.html</link>
		<comments>http://gerardmclean.com/write-me-a-blog-post-and-then-well-talk.html#comments</comments>
		<pubDate>Mon, 19 Jan 2009 13:32:58 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[alltop.com]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[NSCAA]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[trade show]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=328</guid>
		<description><![CDATA[I just came back from a trade show for the soccer industry. Since we provide a soccer tournament management system to teams and tournaments with our TourneyCentral product, all the soccer publications will come up to me and try to &#8230; <a href="http://gerardmclean.com/write-me-a-blog-post-and-then-well-talk.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/write-me-a-blog-post-and-then-well-talk.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
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