Tag Archives: Social Media

Five blind men, an elephant and social media

Posted on May 16, 2011 by Gerard McLean

I was reading this blog post from Mitch Joel and his first paragraph reminded me of the old joke about the five blind men describing an elephant. I think a lot of companies are so busy trying to figure out … Continue reading →

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Is social media for retail the chicken or the egg?

Posted on March 3, 2011 by Gerard McLean

I was running through some stuff with a colleague on how retail is being shaped dramatically by social media. I threw out a few ways at-retail is changing on smart phones and how POP should be keeping up with the … Continue reading →

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How to make yourself irrelevant in three years

Posted on December 11, 2010 by Gerard McLean

In this faux case study, we’ll look at a restaurant’s adoption of social media tools like blogs, twitter, facebook, yelp and foursquare. I’m not picking on the restaurant industry but it is just the latest that will be undergoing this … Continue reading →

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Old Spice drops the ball ten yards from the endzone

Posted on July 16, 2010 by Gerard McLean

I was wheeling my cart through the shampoo and body wash aisle of my local Kroger when I was stopped dead in my tracks by a familiar voice. He said: Look at my body wash, now look in your cart, … Continue reading →

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Why boomers are hesitant to adopt social media tools for serious business

Posted on January 29, 2010 by Gerard McLean

I ran out of coffee filters the other day. Not a big deal, I’ll just hike to Kroger and get some more. When I got there, I saw the empty peghook that once held my filters. Moreover, there was a … Continue reading →

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