Tag Archives: santa claus

How the US Postal Service blows its brand every December

Posted on December 14, 2008 by Gerard McLean

Every December, Santa hands the US Postal Service a shiny new opportunity to rebrand itself as a lovable, caring organization that is an integral part of all 43,000+ Zip Codes it services. Every year, the USPS blows it terribly. I … Continue reading →

Posted in Brand Awareness | Tagged , , , , , , , | Leave a comment