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Recent Posts
- Cutting through the clutter
- Repairing typewriters
- Change is hard but choosing the wrong service is harder
- Setting expectations in plain English
- Instead of bad grammar, we’ll be subjected to bad video
- Complicated could be deadly
- I’m really scared to upgrade software
- Free and cheap will just get you free and cheap
- The next social media trend
- Why AP style matters everywhere
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Tag Archives: retail
The next social media trend
I ran across this video by @dkny today where the Social Media Manager Aliza Licht, SVP of Global Communications for DKNY, plays the witty “DKNY PR Girl” persona. She posted it on her tumblr. I embedded it below. With a … Continue reading
Posted in Personal Branding, Social Media, Stuff
Tagged Aliza Licht, dkny, fashion, persona, retail, social media trends
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Is social media for retail the chicken or the egg?
I was running through some stuff with a colleague on how retail is being shaped dramatically by social media. I threw out a few ways at-retail is changing on smart phones and how POP should be keeping up with the … Continue reading
Planning doesn’t matter if you can’t execute at retail
I had to run into a Meijer’s store on a Sunday evening to pick up a few things when the shelf displaying the store-brand ketchup caught my eye. Something wasn’t quite right and I did a double take. Sure enough, … Continue reading
Posted in Brand Awareness, Stuff
Tagged at retail, at shelf, ketchup, Meijer, merchandising, NARMS, narms.com, retail
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Hey people
Hey, setting up gerardmclean.com on WordPress. Seems like the easiest thing to do. If you care what I think or are just curious about who Gerard McLean is, poke around.