Tag Archives: restaurant

What does your job title say about you?

Posted on October 17, 2011 by Gerard McLean

I am unofficially advising on designing some identity stuff for a New York restaurant that will be opening next month and was doing up a business card mock-up with their new logo. “What is the title?” I asked. “Owner/General Manager,” … Continue reading →

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How to make yourself irrelevant in three years

Posted on December 11, 2010 by Gerard McLean

In this faux case study, we’ll look at a restaurant’s adoption of social media tools like blogs, twitter, facebook, yelp and foursquare. I’m not picking on the restaurant industry but it is just the latest that will be undergoing this … Continue reading →

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Businesses that look small are huge, as long as they stick to the knitting

Posted on January 22, 2009 by Gerard McLean

  Television adds ten pounds. It also add a few hundred square feet to a restaurant if featured on the Food Network or the Travel Channel. Case in point.   Last weekend, we were in St. Louis for the NSCAA. … Continue reading →

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