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Planning doesn’t matter if you can’t execute at retail
I had to run into a Meijer’s store on a Sunday evening to pick up a few things when the shelf displaying the store-brand ketchup caught my eye. Something wasn’t quite right and I did a double take. Sure enough, … Continue reading
Posted in Brand Awareness, Stuff
Tagged at retail, at shelf, ketchup, Meijer, merchandising, NARMS, narms.com, retail
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