Tag Archives: ketchup

Planning doesn’t matter if you can’t execute at retail

Posted on January 4, 2009 by Gerard McLean

I had to run into a Meijer’s store on a Sunday evening to pick up a few things when the shelf displaying the store-brand ketchup caught my eye. Something wasn’t quite right and I did a double take. Sure enough, … Continue reading →

Posted in Brand Awareness, Stuff | Tagged , , , , , , , | 2 Comments