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How the US Postal Service blows its brand every December
Every December, Santa hands the US Postal Service a shiny new opportunity to rebrand itself as a lovable, caring organization that is an integral part of all 43,000+ Zip Codes it services. Every year, the USPS blows it terribly. I … Continue reading
Posted in Brand Awareness
Tagged alltop, branding, christmas, customer experience, pets.alltop.com, post office, santa claus, USPS
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