Tag Archives: at retail

Is social media for retail the chicken or the egg?

Posted on March 3, 2011 by Gerard McLean

I was running through some stuff with a colleague on how retail is being shaped dramatically by social media. I threw out a few ways at-retail is changing on smart phones and how POP should be keeping up with the … Continue reading →

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Old Spice drops the ball ten yards from the endzone

Posted on July 16, 2010 by Gerard McLean

I was wheeling my cart through the shampoo and body wash aisle of my local Kroger when I was stopped dead in my tracks by a familiar voice. He said: Look at my body wash, now look in your cart, … Continue reading →

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Planning doesn’t matter if you can’t execute at retail

Posted on January 4, 2009 by Gerard McLean

I had to run into a Meijer’s store on a Sunday evening to pick up a few things when the shelf displaying the store-brand ketchup caught my eye. Something wasn’t quite right and I did a double take. Sure enough, … Continue reading →

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Think local. Think sidewalk local.

Posted on December 18, 2008 by Gerard McLean

Imagine for a moment I am standing outside of a Target store in Trotwood, Ohio on a Wednesday morning and I have all these merchandising skills, an iPhone, a NARMS Recruiter Profile and the new app called JobCompass. Now, imagine … Continue reading →

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