Random obvious opinions that are entirely my own. I hope you disagree with every one of them.

Old Spice drops the ball ten yards from the endzone

Friday, July 16th, 2010 Posted in Brand Awareness, Stuff, Technology | 12 Comments »

I was wheeling my cart through the shampoo and body wash aisle of my local Kroger when I was stopped dead in my tracks by a familiar voice. He said: Look ... Read more..

Planning doesn’t matter if you can’t execute at retail

Sunday, January 4th, 2009 Posted in Brand Awareness, Stuff | 2 Comments »

[caption id="attachment_229" align="alignleft" width="225" caption="Ketchup merchandised on the shelf upside-down"][/caption]I had to run into a Meijer's store on a Sunday evening to pick up a few things when the shelf ... Read more..

Think local. Think sidewalk local.

Thursday, December 18th, 2008 Posted in Stuff, Technology | 1 Comment »

[caption id="attachment_89" align="alignleft" width="200" caption="iPhone App JobCompass"][/caption]Imagine for a moment I am standing outside of a Target store in Trotwood, Ohio on a Wednesday morning and I have all these ... Read more..