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	<title>GerardMcLean.com &#187; alltop</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
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		<item>
		<title>Businesses that look small are huge, as long as they stick to the knitting</title>
		<link>http://gerardmclean.com/businesses-that-look-small-are-huge-as-long-as-they-stick-to-the-knitting.html</link>
		<comments>http://gerardmclean.com/businesses-that-look-small-are-huge-as-long-as-they-stick-to-the-knitting.html#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:09:42 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[pizza.alltop.com]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[st. louis]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=341</guid>
		<description><![CDATA[  Television adds ten pounds. It also add a few hundred square feet to a restaurant if featured on the Food Network or the Travel Channel. Case in point.   Last weekend, we were in St. Louis for the NSCAA. &#8230; <a href="http://gerardmclean.com/businesses-that-look-small-are-huge-as-long-as-they-stick-to-the-knitting.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Government should be counter-cyclic to the Main Street marketplace</title>
		<link>http://gerardmclean.com/government-should-be-counter-cyclic-to-the-main-street-marketplace.html</link>
		<comments>http://gerardmclean.com/government-should-be-counter-cyclic-to-the-main-street-marketplace.html#comments</comments>
		<pubDate>Tue, 06 Jan 2009 14:46:50 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Columbus]]></category>
		<category><![CDATA[DC]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[foreclosure]]></category>
		<category><![CDATA[ohio]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[statehouse]]></category>
		<category><![CDATA[WMUB]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=246</guid>
		<description><![CDATA[Originally published at: DogWalkBlog.com   I was listening to NPR on WMUB this morning about the freshman Ohio senators starting their terms and how hard their jobs will be dealing with the State having a $1.9 billion budget deficit, GM, &#8230; <a href="http://gerardmclean.com/government-should-be-counter-cyclic-to-the-main-street-marketplace.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/government-should-be-counter-cyclic-to-the-main-street-marketplace.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Another way to think about social media ROI</title>
		<link>http://gerardmclean.com/another-way-to-think-about-social-media-roi.html</link>
		<comments>http://gerardmclean.com/another-way-to-think-about-social-media-roi.html#comments</comments>
		<pubDate>Tue, 30 Dec 2008 23:52:12 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[phones]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=195</guid>
		<description><![CDATA[  When was the last time you asked the phone company to justify the cost of installing a telephone in your place of business? They would probably just laugh at you. It has probably been over 50 years since that &#8230; <a href="http://gerardmclean.com/another-way-to-think-about-social-media-roi.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The cost of the &#8220;inner circle of experts&#8221;</title>
		<link>http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html</link>
		<comments>http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html#comments</comments>
		<pubDate>Tue, 30 Dec 2008 14:29:35 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[soccer]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[alltop.com]]></category>
		<category><![CDATA[Back of the Net]]></category>
		<category><![CDATA[backofthenet.com]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[NSCAA]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[Tournament]]></category>
		<category><![CDATA[volunteers]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=188</guid>
		<description><![CDATA[Originally published at: TourneyCentral.com The lifeblood of a successful soccer tournament is the army of volunteers who run the concession stand, sell the sponsorship ads, stand duty as field marshals, sell t-shirts, direct the parking and generally make sure your &#8230; <a href="http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ROI of &#8220;social networking&#8221;</title>
		<link>http://gerardmclean.com/the-roi-of-social-networking.html</link>
		<comments>http://gerardmclean.com/the-roi-of-social-networking.html#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:31:45 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=185</guid>
		<description><![CDATA[I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. &#8220;Anything you have showing local kids playing soccer!&#8221; she said. Since she was referred by someone &#8230; <a href="http://gerardmclean.com/the-roi-of-social-networking.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three things to help your Web site update process flow</title>
		<link>http://gerardmclean.com/three-things-to-help-your-web-site-update-process-flow.html</link>
		<comments>http://gerardmclean.com/three-things-to-help-your-web-site-update-process-flow.html#comments</comments>
		<pubDate>Sat, 20 Dec 2008 14:30:48 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[how to update]]></category>
		<category><![CDATA[news releases]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=118</guid>
		<description><![CDATA[Your Web site manager is a busy person and doesn&#8217;t have the time or patience to have a long back and forth with your Web site changes. Here are THREE things you can do to help the Web site update &#8230; <a href="http://gerardmclean.com/three-things-to-help-your-web-site-update-process-flow.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/three-things-to-help-your-web-site-update-process-flow.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Think local. Think sidewalk local.</title>
		<link>http://gerardmclean.com/think-local-think-sidewalk-local.html</link>
		<comments>http://gerardmclean.com/think-local-think-sidewalk-local.html#comments</comments>
		<pubDate>Thu, 18 Dec 2008 17:52:32 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[at retail]]></category>
		<category><![CDATA[JobBank]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[NARMS]]></category>
		<category><![CDATA[Trade Associations]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=88</guid>
		<description><![CDATA[Imagine for a moment I am standing outside of a Target store in Trotwood, Ohio on a Wednesday morning and I have all these merchandising skills, an iPhone, a NARMS Recruiter Profile and the new app called JobCompass. Now, imagine &#8230; <a href="http://gerardmclean.com/think-local-think-sidewalk-local.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/think-local-think-sidewalk-local.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A funeral dirge for trade shows?</title>
		<link>http://gerardmclean.com/a-funeral-dirge-for-trade-shows.html</link>
		<comments>http://gerardmclean.com/a-funeral-dirge-for-trade-shows.html#comments</comments>
		<pubDate>Wed, 17 Dec 2008 00:00:51 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Stuff]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Kawasaki]]></category>
		<category><![CDATA[Macworld]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[tweetup]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=70</guid>
		<description><![CDATA[Apple announced today that will no longer participate in Macworld Expo, the largest annual show for Mac enthusiasts. In a press release, Apple says: Apple is reaching more people in more ways than ever before, so like many companies, trade &#8230; <a href="http://gerardmclean.com/a-funeral-dirge-for-trade-shows.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How the US Postal Service blows its brand every December</title>
		<link>http://gerardmclean.com/how-the-us-postal-service-blows-its-brand-every-december.html</link>
		<comments>http://gerardmclean.com/how-the-us-postal-service-blows-its-brand-every-december.html#comments</comments>
		<pubDate>Sun, 14 Dec 2008 20:18:24 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[pets.alltop.com]]></category>
		<category><![CDATA[post office]]></category>
		<category><![CDATA[santa claus]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=68</guid>
		<description><![CDATA[Every December, Santa hands the US Postal Service a shiny new opportunity to rebrand itself as a lovable, caring organization that is an integral part of all 43,000+ Zip Codes it services. Every year, the USPS blows it terribly. I &#8230; <a href="http://gerardmclean.com/how-the-us-postal-service-blows-its-brand-every-december.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/how-the-us-postal-service-blows-its-brand-every-december.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The recession will affect soccer tournaments</title>
		<link>http://gerardmclean.com/the-recession-will-affect-soccer-tournaments.html</link>
		<comments>http://gerardmclean.com/the-recession-will-affect-soccer-tournaments.html#comments</comments>
		<pubDate>Tue, 09 Dec 2008 13:39:15 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[soccer]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[real-time scores]]></category>
		<category><![CDATA[soccer tournament]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[tournament software]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[youth soccer]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=66</guid>
		<description><![CDATA[Make no mistake about it; the current recession will hurt some soccer tournaments. Attendance will be down as teams will travel to fewer and fewer tournaments. And some tournaments, especially the ones that attract teams from more affluent areas where &#8230; <a href="http://gerardmclean.com/the-recession-will-affect-soccer-tournaments.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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