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	<title>GerardMcLean.com &#187; alltop</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
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		<item>
		<title>Businesses that look small are huge, as long as they stick to the knitting</title>
		<link>http://gerardmclean.com/businesses-that-look-small-are-huge-as-long-as-they-stick-to-the-knitting.html</link>
		<comments>http://gerardmclean.com/businesses-that-look-small-are-huge-as-long-as-they-stick-to-the-knitting.html#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:09:42 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[pizza]]></category>
		<category><![CDATA[pizza.alltop.com]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[st. louis]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=341</guid>
		<description><![CDATA[  Television adds ten pounds. It also add a few hundred square feet to a restaurant if featured on the Food Network or the Travel Channel. Case in point.   Last weekend, we were in St. Louis for the NSCAA. Our one goal was to seek out and eat a Pointersaurus pizza at Pointer&#8217;s Pizza. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Government should be counter-cyclic to the Main Street marketplace</title>
		<link>http://gerardmclean.com/government-should-be-counter-cyclic-to-the-main-street-marketplace.html</link>
		<comments>http://gerardmclean.com/government-should-be-counter-cyclic-to-the-main-street-marketplace.html#comments</comments>
		<pubDate>Tue, 06 Jan 2009 14:46:50 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Columbus]]></category>
		<category><![CDATA[DC]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[foreclosure]]></category>
		<category><![CDATA[ohio]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[statehouse]]></category>
		<category><![CDATA[WMUB]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=246</guid>
		<description><![CDATA[Originally published at: DogWalkBlog.com   I was listening to NPR on WMUB this morning about the freshman Ohio senators starting their terms and how hard their jobs will be dealing with the State having a $1.9 billion budget deficit, GM, Delphi, DHL and other large companies pulling out of Ohio and various other things.   [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Another way to think about social media ROI</title>
		<link>http://gerardmclean.com/another-way-to-think-about-social-media-roi.html</link>
		<comments>http://gerardmclean.com/another-way-to-think-about-social-media-roi.html#comments</comments>
		<pubDate>Tue, 30 Dec 2008 23:52:12 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[phones]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=195</guid>
		<description><![CDATA[  When was the last time you asked the phone company to justify the cost of installing a telephone in your place of business? They would probably just laugh at you. It has probably been over 50 years since that question was last asked of a telephone sales rep by a shop owner.   On [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The cost of the &#8220;inner circle of experts&#8221;</title>
		<link>http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html</link>
		<comments>http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html#comments</comments>
		<pubDate>Tue, 30 Dec 2008 14:29:35 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[soccer]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[alltop.com]]></category>
		<category><![CDATA[Back of the Net]]></category>
		<category><![CDATA[backofthenet.com]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[NSCAA]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[Tournament]]></category>
		<category><![CDATA[volunteers]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=188</guid>
		<description><![CDATA[Originally published at: TourneyCentral.com The lifeblood of a successful soccer tournament is the army of volunteers who run the concession stand, sell the sponsorship ads, stand duty as field marshals, sell t-shirts, direct the parking and generally make sure your guest teams feel welcome and cared-for. But, how many of these volunteers are the same [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ROI of &#8220;social networking&#8221;</title>
		<link>http://gerardmclean.com/the-roi-of-social-networking.html</link>
		<comments>http://gerardmclean.com/the-roi-of-social-networking.html#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:31:45 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=185</guid>
		<description><![CDATA[I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. &#8220;Anything you have showing local kids playing soccer!&#8221; she said. Since she was referred by someone who had faith that I would come through for her, it was hard to say [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/the-roi-of-social-networking.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three things to help your Web site update process flow</title>
		<link>http://gerardmclean.com/three-things-to-help-your-web-site-update-process-flow.html</link>
		<comments>http://gerardmclean.com/three-things-to-help-your-web-site-update-process-flow.html#comments</comments>
		<pubDate>Sat, 20 Dec 2008 14:30:48 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[how to update]]></category>
		<category><![CDATA[news releases]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=118</guid>
		<description><![CDATA[Your Web site manager is a busy person and doesn&#8217;t have the time or patience to have a long back and forth with your Web site changes. Here are THREE things you can do to help the Web site update process flow smoothly. THREE: Organize your request around the Web site you have, not the [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/three-things-to-help-your-web-site-update-process-flow.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Think local. Think sidewalk local.</title>
		<link>http://gerardmclean.com/think-local-think-sidewalk-local.html</link>
		<comments>http://gerardmclean.com/think-local-think-sidewalk-local.html#comments</comments>
		<pubDate>Thu, 18 Dec 2008 17:52:32 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[at retail]]></category>
		<category><![CDATA[JobBank]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[merchandising]]></category>
		<category><![CDATA[NARMS]]></category>
		<category><![CDATA[Trade Associations]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=88</guid>
		<description><![CDATA[Imagine for a moment I am standing outside of a Target store in Trotwood, Ohio on a Wednesday morning and I have all these merchandising skills, an iPhone, a NARMS Recruiter Profile and the new app called JobCompass. Now, imagine on the other end of this project is a stress-out recruiter trying to find someone [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/think-local-think-sidewalk-local.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A funeral dirge for trade shows?</title>
		<link>http://gerardmclean.com/a-funeral-dirge-for-trade-shows.html</link>
		<comments>http://gerardmclean.com/a-funeral-dirge-for-trade-shows.html#comments</comments>
		<pubDate>Wed, 17 Dec 2008 00:00:51 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Stuff]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[hubspot]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Kawasaki]]></category>
		<category><![CDATA[Macworld]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[tweetup]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=70</guid>
		<description><![CDATA[Apple announced today that will no longer participate in Macworld Expo, the largest annual show for Mac enthusiasts. In a press release, Apple says: Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/a-funeral-dirge-for-trade-shows.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How the US Postal Service blows its brand every December</title>
		<link>http://gerardmclean.com/how-the-us-postal-service-blows-its-brand-every-december.html</link>
		<comments>http://gerardmclean.com/how-the-us-postal-service-blows-its-brand-every-december.html#comments</comments>
		<pubDate>Sun, 14 Dec 2008 20:18:24 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[pets.alltop.com]]></category>
		<category><![CDATA[post office]]></category>
		<category><![CDATA[santa claus]]></category>
		<category><![CDATA[USPS]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=68</guid>
		<description><![CDATA[Every December, Santa hands the US Postal Service a shiny new opportunity to rebrand itself as a lovable, caring organization that is an integral part of all 43,000+ Zip Codes it services. Every year, the USPS blows it terribly. I found myself in the Englewood OH 45322 Post Office last Friday about 4:00pm. Ironically enough, [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/how-the-us-postal-service-blows-its-brand-every-december.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The recession will affect soccer tournaments</title>
		<link>http://gerardmclean.com/the-recession-will-affect-soccer-tournaments.html</link>
		<comments>http://gerardmclean.com/the-recession-will-affect-soccer-tournaments.html#comments</comments>
		<pubDate>Tue, 09 Dec 2008 13:39:15 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[soccer]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[real-time scores]]></category>
		<category><![CDATA[soccer tournament]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[tournament software]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[youth soccer]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=66</guid>
		<description><![CDATA[Make no mistake about it; the current recession will hurt some soccer tournaments. Attendance will be down as teams will travel to fewer and fewer tournaments. And some tournaments, especially the ones that attract teams from more affluent areas where wealth is based on stocks and high home value may feel especially high pressure to [...]]]></description>
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		<slash:comments>0</slash:comments>
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