GerardMcLean.com

Businesses that look small are huge, as long as they stick to the knitting

Thursday, January 22nd, 2009 Posted in Brand Awareness, Culture | No Comments »

  [caption id="attachment_1012" align="alignleft" width="200" caption="They say this feeds fourteen people. We ate it using three."][/caption] Television adds ten pounds. It also add a few hundred square feet to a restaurant if ... Read more..

Government should be counter-cyclic to the Main Street marketplace

Tuesday, January 6th, 2009 Posted in Culture, Social Media | No Comments »

Originally published at: DogWalkBlog.com   [caption id="attachment_891" align="alignleft" width="232" caption="Ohio Statehouse"][/caption] I was listening to NPR on WMUB this morning about the freshman Ohio senators starting their terms and how hard their jobs ... Read more..

Another way to think about social media ROI

Tuesday, December 30th, 2008 Posted in Social Media, Stuff, Technology | 1 Comment »

  [caption id="attachment_200" align="alignleft" width="150" caption="Alexander Graham Bell probably got impatient with business owners asking for an ROI on his telephone invention"][/caption] When was the last time you asked the phone company ... Read more..

The cost of the “inner circle of experts”

Tuesday, December 30th, 2008 Posted in soccer | No Comments »

Originally published at: TourneyCentral.com The lifeblood of a successful soccer tournament is the army of volunteers who run the concession stand, sell the sponsorship ads, stand duty as field marshals, sell ... Read more..

The ROI of “social networking”

Tuesday, December 23rd, 2008 Posted in Brand Awareness, Social Media, Stuff, Technology, soccer | No Comments »

[caption id="attachment_794" align="alignleft" width="250" caption="Soccer photo from the Mead Cup Soccer Tournament in Dayton, Ohio"][/caption]I received a panic email from a graphic designer at a local city magazine yesterday who ... Read more..

Three things to help your Web site update process flow

Saturday, December 20th, 2008 Posted in Brand Awareness | 1 Comment »

Your Web site manager is a busy person and doesn't have the time or patience to have a long back and forth with your Web site changes. Here are THREE ... Read more..

Think local. Think sidewalk local.

Thursday, December 18th, 2008 Posted in Stuff, Technology | 1 Comment »

[caption id="attachment_89" align="alignleft" width="200" caption="iPhone App JobCompass"][/caption]Imagine for a moment I am standing outside of a Target store in Trotwood, Ohio on a Wednesday morning and I have all these ... Read more..

A funeral dirge for trade shows?

Tuesday, December 16th, 2008 Posted in Stuff | No Comments »

Apple announced today that will no longer participate in Macworld Expo, the largest annual show for Mac enthusiasts. In a press release, Apple says: Apple is reaching more people in more ... Read more..

How the US Postal Service blows its brand every December

Sunday, December 14th, 2008 Posted in Brand Awareness | No Comments »

[caption id="attachment_669" align="alignleft" width="250" caption="USPS Santa Letter Box at Englewood OH 45322"][/caption] Every December, Santa hands the US Postal Service a shiny new opportunity to rebrand itself as a lovable, ... Read more..

The recession will affect soccer tournaments

Tuesday, December 9th, 2008 Posted in soccer | No Comments »

Make no mistake about it; the current recession will hurt some soccer tournaments. Attendance will be down as teams will travel to fewer and fewer tournaments. And some tournaments, especially ... Read more..