Tag Archives: alltop

Businesses that look small are huge, as long as they stick to the knitting

  Television adds ten pounds. It also add a few hundred square feet to a restaurant if featured on the Food Network or the Travel Channel. Case in point.   Last weekend, we were in St. Louis for the NSCAA. … Continue reading

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Government should be counter-cyclic to the Main Street marketplace

Originally published at: DogWalkBlog.com   I was listening to NPR on WMUB this morning about the freshman Ohio senators starting their terms and how hard their jobs will be dealing with the State having a $1.9 billion budget deficit, GM, … Continue reading

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Another way to think about social media ROI

  When was the last time you asked the phone company to justify the cost of installing a telephone in your place of business? They would probably just laugh at you. It has probably been over 50 years since that … Continue reading

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The cost of the “inner circle of experts”

Originally published at: TourneyCentral.com The lifeblood of a successful soccer tournament is the army of volunteers who run the concession stand, sell the sponsorship ads, stand duty as field marshals, sell t-shirts, direct the parking and generally make sure your … Continue reading

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The ROI of “social networking”

I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. “Anything you have showing local kids playing soccer!” she said. Since she was referred by someone … Continue reading

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