You might think that selling diamonds in a down economy would be a tough game, but you would be wrong!
Here is how DeBeers is doing it, full page ad in the WSJ.

Posted by email from rufus’s posterous
About Gerard McLean
Hello. This will almost always be a boring space. You can best learn about who I am by reading my blog posts more in depth.
If you have a more burning desire to know more about me, you should first see a doctor. Or at least
read my story. It will tell you all you need to know to make wild assumptions of me that are probably not true.