Random obvious opinions that are entirely my own. I hope you disagree with every one of them.

John Nese is to soda pop what Gary Vaynerchuk is to wine

John Nese is the proprietor of Galcos Soda Pop Stop in LA. His father ran it as a grocery store, and when the time came for John to take charge, he decided to convert it into the ultimate soda-lovers destination. About 500 pops line the shelves, sourced lovingly by John from around the world.

John has made it his mission to keep small soda-makers afloat and help them find their consumers. Galcos also acts as a distributor for restaurants and bars along the West Coast, spreading the gospel of soda made with cane sugar (no high-fructose corn syrup if John can avoid it). His store is here on the Internet.

For comparison, Gary is at http://www.winelibrary.tv. John is older and has a calmer presentation style, but his passion erupts as he speaks. He is what Gary will be with age.

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