Instead of bad grammar, we’ll be subjected to bad video

It appears that 2012 is going to be the year social media experts write less and post more video. My take? Instead of bad grammar, we’ll all be subjected to bad video.

I urge you, please take some basic video courses. Learn the basics about sound and lighting. Learn how to write a script and read a teleprompter.

All video that looks casual and authentic has been rehearsed to death. Really.

*My most humble apologies to my audience for subjecting you to the version of me that did not get shoved through hair and makeup. I was hoping to scare you enough to make you think that a little bit of illusion is a good thing.

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