Influence is the new volume
It’s not about the number of page views, the number of subscribers, etc. but the impact each of the ones who care about your success or failure. For every person who makes their presence known on your Web site, blog or membership site, there are man, many more who don’t.
But, they are still watching and consuming your products and services. Or working against those who do. Your choice.
Enjoy the video, It’s short. (I love Gary, but sometimes small sips — like wine — is better than large gulps)
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