The best place to hide sometimes, is in plain sight.
Recently, Phil Van Peborgh made this comment on a blog post on AdAge.com entitled Social Media Playtime Is Over.
There are 175M users on Facebook and hundreds of millions of blog posts a day. I can’t think of any clearer evidence that the paradigm is shifting away from one-way communication (producer to consumer) and towards community and collaboration.
That should excite marketers, and then crush their hopes. The marketplace is now over-crowded. The consumer brands and organizations that did not have faith and step off the ledge into Social Media will be doomed to swimming upsteam against the current, bobbing up and down, screaming at their potential customers, “pick me, pick me!” And they will be spending a lot of money on their life vest.
Or they will drown. Or be eaten by the hungry wolves who lurk on the river banks, waiting for the herd to thin.
Those are now your choices because you waited for ROI or experimented without conviction or failed to act on an opportunity; hide in plain sight, drown or be eaten alive.
You may as well jump now and start swimming. Maybe you’ll get lucky and get noticed in the raging river that is now Social Media. If you are B2B, a trade group or professional society, that window of opportunity is still there, but closing fast.
Your choice. You can jump in with a good guide or stay on the shore and be eaten by wolves. One way or the other, Social Media will affect you.
