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	<description>My .02 The pennies are a bit tarnished, but they still spend the same.</description>
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	<itunes:summary>My .02 The pennies are a bit tarnished, but they still spend the same.</itunes:summary>
	<itunes:author>GerardMcLean.com</itunes:author>
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		<title>Cutting into the muscle</title>
		<link>http://gerardmclean.com/cutting-into-the-muscle.html</link>
		<comments>http://gerardmclean.com/cutting-into-the-muscle.html#comments</comments>
		<pubDate>Wed, 06 Mar 2013 01:22:48 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>

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		<description><![CDATA[This is what happens when newspapers start cutting into the graphic design muscle just to save a buck on a spreadsheet. Crap-efruit &#8212; or something much more sinister &#8212; happens. Kinda makes you see your page layout artist in a &#8230; <a href="http://gerardmclean.com/cutting-into-the-muscle.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>One degree to the moon</title>
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		<pubDate>Wed, 06 Mar 2013 01:10:19 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Stuff]]></category>

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		<description><![CDATA[I realize that what is really, really basic stuff to you, me and her is actually quite a complex set of skills as she struggled to explain it all in one video, probably realizing halfway through she hit bit into &#8230; <a href="http://gerardmclean.com/one-degree-to-the-moon.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Where the hell are you?</title>
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		<pubDate>Thu, 09 Aug 2012 12:40:10 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1997</guid>
		<description><![CDATA[I read a blog post from someone who lives near Boston. He was announcing a partnership with a publishing company doing some exciting things with hybrid digital and traditional publishing. Wicked cool, I thought, so I hopped on over to &#8230; <a href="http://gerardmclean.com/where-the-hell-are-you.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Journalism 2.0</title>
		<link>http://gerardmclean.com/journalism-2-0.html</link>
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		<pubDate>Fri, 29 Jun 2012 14:30:44 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>

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		<description><![CDATA[Like most of America yesterday, I was glued to my television, eagerly awaiting the ruling from the Supreme Court on the Patient Protection and Affordable Care Act. While I had some personal interest in the outcome, discussing the pros and &#8230; <a href="http://gerardmclean.com/journalism-2-0.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Hourly rates</title>
		<link>http://gerardmclean.com/hourly-rates.html</link>
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		<pubDate>Thu, 28 Jun 2012 13:02:25 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Stuff]]></category>

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		<description><![CDATA[At some point in a conversation with a prospect client, the question gets asked; &#8220;What is your hourly rate?&#8221; &#8220;We don&#8217;t have an hourly rate. If you want to pay an hourly rate, you should think about hiring an employee.&#8221; &#8230; <a href="http://gerardmclean.com/hourly-rates.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Defining cool</title>
		<link>http://gerardmclean.com/defining-cool.html</link>
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		<pubDate>Fri, 22 Jun 2012 19:39:17 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Stuff]]></category>

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		<description><![CDATA[I was in New York for the 140conf on Wednesday this past week. It would also be the hottest day of the year at 80+ degrees already at 7:30 in the morning. I agreed to meet up with a colleague &#8230; <a href="http://gerardmclean.com/defining-cool.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>There be pilots everywhere</title>
		<link>http://gerardmclean.com/there-be-pilots-everywhere.html</link>
		<comments>http://gerardmclean.com/there-be-pilots-everywhere.html#comments</comments>
		<pubDate>Wed, 23 May 2012 19:58:19 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Stuff]]></category>

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		<description><![CDATA[Last week, the New York Times ran a story about harbor pilots in San Francisco. As it turns out, there are only 57 such pilots qualified to do that job. Until I read that article, I did not know they &#8230; <a href="http://gerardmclean.com/there-be-pilots-everywhere.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Here is your bag of parts, sir</title>
		<link>http://gerardmclean.com/here-is-your-bag-of-parts-sir.html</link>
		<comments>http://gerardmclean.com/here-is-your-bag-of-parts-sir.html#comments</comments>
		<pubDate>Wed, 02 May 2012 13:15:12 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1936</guid>
		<description><![CDATA[At some point in time during the past couple of years, vendors quit selling “solutions” and are now selling bags of parts. They have an app to do this part and a web site to do this. Their Windows-PC software &#8230; <a href="http://gerardmclean.com/here-is-your-bag-of-parts-sir.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Four skills every college graduate needs</title>
		<link>http://gerardmclean.com/four-skills-every-college-graduate-needs.html</link>
		<comments>http://gerardmclean.com/four-skills-every-college-graduate-needs.html#comments</comments>
		<pubDate>Thu, 29 Mar 2012 14:34:39 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[college graduates]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[videography]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1924</guid>
		<description><![CDATA[I was shooting the breeze with a college professor friend of mine the other day because his son is getting married this coming June. We were musing over where the time goes and the topic turned to &#8220;kids today&#8221; as &#8230; <a href="http://gerardmclean.com/four-skills-every-college-graduate-needs.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Standing out in a large crowd</title>
		<link>http://gerardmclean.com/standing-out-in-a-large-crowd.html</link>
		<comments>http://gerardmclean.com/standing-out-in-a-large-crowd.html#comments</comments>
		<pubDate>Tue, 27 Mar 2012 15:25:21 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Personal Thoughts]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1921</guid>
		<description><![CDATA[Last Christmas, a friend of mine who lives in New York City sent me a box of cookies from Levain Bakery. If you have never had a cookie from them, go right now and get one.. or two. I&#8217;ll wait. &#8230; <a href="http://gerardmclean.com/standing-out-in-a-large-crowd.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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