Category Archives: Technology

Design and beauty matter

Posted on January 14, 2009 by Gerard McLean

A couple days ago, I wrote that Seth Godin is a big fat idiot. I still stand by my opinions for the topic that he flung out there with reckless abandon and a lack of respect for the real work … Continue reading →

Posted in Culture, Social Media, Stuff, Technology | 1 Comment

Do you know how to do anything?

Posted on January 8, 2009 by Gerard McLean

I keep going back to a moment in my life, 1993 I think it was; the year is not that important. I was the Operations Training Manager at Huffy and we just bought our “new” digital video editing station. It … Continue reading →

Posted in Brand Awareness, Culture, Social Media, Technology | 4 Comments

That’s so fetch!

Posted on January 2, 2009 by Gerard McLean

In the movie, Mean Girls starring Lindsay Lohan and Tina Fey, the character of Gretchen Wieners, one of the plastics, played by Lacey Chabert tries to start a new buzz word “fetch.” It was to replace the vernacular “cool,” “keen,” … Continue reading →

Posted in Social Media, Stuff, Technology | 1 Comment

Another way to think about social media ROI

Posted on December 30, 2008 by Gerard McLean

  When was the last time you asked the phone company to justify the cost of installing a telephone in your place of business? They would probably just laugh at you. It has probably been over 50 years since that … Continue reading →

Posted in Social Media, Stuff, Technology | Tagged , , , , , , , , | 1 Comment

The ROI of “social networking”

Posted on December 23, 2008 by Gerard McLean

I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. “Anything you have showing local kids playing soccer!” she said. Since she was referred by someone … Continue reading →

Posted in Brand Awareness, soccer, Social Media, Stuff, Technology | Tagged , , , , , , , , , | Leave a comment