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	<title>GerardMcLean.com &#187; Technology</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
	<lastBuildDate>Tue, 27 Jul 2010 19:35:17 +0000</lastBuildDate>
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		<title>The ultimate branding awareness test</title>
		<link>http://gerardmclean.com/the-ultimate-branding-awareness-test.html</link>
		<comments>http://gerardmclean.com/the-ultimate-branding-awareness-test.html#comments</comments>
		<pubDate>Tue, 20 Jul 2010 22:58:20 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1374</guid>
		<description><![CDATA[I have an iPhone and I frequently tweet from it. When I&#8217;m at @target or @oinkadoodlemoo or when I am drinking a @jonessodaco green apple soda, I&#8217;ll tweet using their twitter accounts because I know them. But when I am at #kroger or #acehardware, I am not really sure what their twitter accounts are, so [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The donut hole of social media</title>
		<link>http://gerardmclean.com/the-donut-hole-of-social-media.html</link>
		<comments>http://gerardmclean.com/the-donut-hole-of-social-media.html#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:03:08 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1363</guid>
		<description><![CDATA[It&#8217;s Monday and my twitter stream is filing up with tweets from business people just getting into the office and tweeting out news and links that I&#8217;ve been seeing all weekend. These folks work for companies that shut down on Friday afternoon and come back into work on Monday. For most who are connected into [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Old Spice drops the ball ten yards from the endzone</title>
		<link>http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html</link>
		<comments>http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html#comments</comments>
		<pubDate>Fri, 16 Jul 2010 19:38:25 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[at retail]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[oldspice]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1348</guid>
		<description><![CDATA[I was wheeling my cart through the shampoo and body wash aisle of my local Kroger when I was stopped dead in my tracks by a familiar voice. He said: Look at my body wash, now look in your cart, now look at my body wash and take a bottle and place it in your [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>It&#8217;s really time to start re-thinking conference formats</title>
		<link>http://gerardmclean.com/its-really-time-to-start-re-thinking-conference-formats.html</link>
		<comments>http://gerardmclean.com/its-really-time-to-start-re-thinking-conference-formats.html#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:44:35 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1340</guid>
		<description><![CDATA[I had been eye-balling An Event Apart in Minneapolis for a few months as a cool conference to go to. It finally sold out, saving me from actually having to make a decision. But I still looked over the agenda. And it suddenly occurred to me what really kept me from pulling the trigger. It [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Open letter to Apple on iPhone 4</title>
		<link>http://gerardmclean.com/open-letter-to-apple-on-iphone-4.html</link>
		<comments>http://gerardmclean.com/open-letter-to-apple-on-iphone-4.html#comments</comments>
		<pubDate>Wed, 16 Jun 2010 20:00:34 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1294</guid>
		<description><![CDATA[Dear Apple, Congratulations on selling over 600,000 new iPhone4s! As an avid supporter and customer of Apple since 1984, I was always confident that I backed a winner and am happy that you are enjoying such prosperous returns on a vision so many predicted would have died off a long time ago. Yesterday, in my [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/open-letter-to-apple-on-iphone-4.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Quit building websites</title>
		<link>http://gerardmclean.com/quit-building-websites.html</link>
		<comments>http://gerardmclean.com/quit-building-websites.html#comments</comments>
		<pubDate>Tue, 25 May 2010 00:45:50 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1249</guid>
		<description><![CDATA[I had the opportunity to speak at the 15th annual NARMS Spring Conference last month. It was a workshop on using social media to leverage a membership with the association. Check out the agenda; my slides and workshop recording are linked up there. (Sunday, April 18 1:00pm) Over a month has passed and I still [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The complete Olympic Games include the Paralympics</title>
		<link>http://gerardmclean.com/the-complete-olympic-games-include-the-paralympics.html</link>
		<comments>http://gerardmclean.com/the-complete-olympic-games-include-the-paralympics.html#comments</comments>
		<pubDate>Mon, 01 Mar 2010 15:35:53 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1172</guid>
		<description><![CDATA[UPDATE: @Neenz just published the Paralympics page at Alltop.com last night, Mar 5. If you know of or write a blog on the Paralympics, submit it here to be included. I first got schooled in the Paralympic Games from Kim* during a telephone conversation my first week on the job back in 1996. For those [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/the-complete-olympic-games-include-the-paralympics.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why boomers are hesitant to adopt social media tools for serious business</title>
		<link>http://gerardmclean.com/why-boomers-are-hesitant-to-adopt-social-media-tools-for-serious-business.html</link>
		<comments>http://gerardmclean.com/why-boomers-are-hesitant-to-adopt-social-media-tools-for-serious-business.html#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:25:46 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[boomers]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Melitta]]></category>
		<category><![CDATA[social media for operations]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1126</guid>
		<description><![CDATA[I ran out of coffee filters the other day. Not a big deal, I&#8217;ll just hike to Kroger and get some more. When I got there, I saw the empty peghook that once held my filters. Moreover, there was a red tag on the hook informing me that this product would be discontinued. Here&#8217;s why [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/why-boomers-are-hesitant-to-adopt-social-media-tools-for-serious-business.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>5 things I resolve to NOT do in 2010</title>
		<link>http://gerardmclean.com/5-things-i-resolve-to-not-do-in-2010.html</link>
		<comments>http://gerardmclean.com/5-things-i-resolve-to-not-do-in-2010.html#comments</comments>
		<pubDate>Sun, 03 Jan 2010 16:49:31 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1102</guid>
		<description><![CDATA[After thinking a bit about what sort of New Year&#8217;s Resolutions I needed to make a few days ago, I decided that I would put a list of five things together that I will NOT do for 2010. Here goes, in reverse order of importance (IMHO): 5. I will not use free software or services [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/5-things-i-resolve-to-not-do-in-2010.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The death of &#8220;click here&#8221; has been greatly exaggerated</title>
		<link>http://gerardmclean.com/the-death-of-click-here-has-been-greatly-exaggerated.html</link>
		<comments>http://gerardmclean.com/the-death-of-click-here-has-been-greatly-exaggerated.html#comments</comments>
		<pubDate>Wed, 04 Nov 2009 20:32:38 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1091</guid>
		<description><![CDATA[I received a call from someone who pulled my phone number from the Whois record of a client. He was having trouble signing up for some services on a Web page because he didn&#8217;t know where to go next. In his mind, the page simply ended without any direction. When I went to the page [...]]]></description>
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		<slash:comments>2</slash:comments>
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