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	<title>GerardMcLean.com &#187; Technology</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
	<lastBuildDate>Mon, 06 Feb 2012 18:58:01 +0000</lastBuildDate>
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		<title>Repairing typewriters</title>
		<link>http://gerardmclean.com/repairing-typewriters.html</link>
		<comments>http://gerardmclean.com/repairing-typewriters.html#comments</comments>
		<pubDate>Mon, 23 Jan 2012 19:22:44 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1843</guid>
		<description><![CDATA[Last week, I received emails from two former clients who needed some help with some legacy work. One needed some tweaks done on a print ad that was at least three years old. The other had moved his web site &#8230; <a href="http://gerardmclean.com/repairing-typewriters.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Change is hard but choosing the wrong service is harder</title>
		<link>http://gerardmclean.com/change-is-hard-but-choosing-the-wrong-service-is-harder.html</link>
		<comments>http://gerardmclean.com/change-is-hard-but-choosing-the-wrong-service-is-harder.html#comments</comments>
		<pubDate>Tue, 10 Jan 2012 12:30:12 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1836</guid>
		<description><![CDATA[I was listening to the news on the local Cincinnati NPR station this morning and heard a story about the City of Cincinnati moving from its self-hosted email service to either Google or Microsoft. In the analysis portion of the &#8230; <a href="http://gerardmclean.com/change-is-hard-but-choosing-the-wrong-service-is-harder.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Setting expectations in plain English</title>
		<link>http://gerardmclean.com/setting-expectations-in-plain-english.html</link>
		<comments>http://gerardmclean.com/setting-expectations-in-plain-english.html#comments</comments>
		<pubDate>Wed, 04 Jan 2012 23:42:28 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Simple]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1827</guid>
		<description><![CDATA[A few months ago, my shower drain backed up while I was taking a shower. So I called the local Rotor Rooter and the person taking my call started asking me all sorts of questions about what I wanted. I &#8230; <a href="http://gerardmclean.com/setting-expectations-in-plain-english.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I apologize for that expectation</title>
		<link>http://gerardmclean.com/i-apologize-for-that-expectation.html</link>
		<comments>http://gerardmclean.com/i-apologize-for-that-expectation.html#comments</comments>
		<pubDate>Sun, 25 Sep 2011 16:34:36 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1754</guid>
		<description><![CDATA[I apologize for setting that expectation. Apparently it was done during a weak moment of kindness, one that you are now making me wholeheartedly regret. I&#8217;m sorry I answered the phone on a Sunday morning. You mistook a moment of &#8230; <a href="http://gerardmclean.com/i-apologize-for-that-expectation.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Stocking your social media shelves</title>
		<link>http://gerardmclean.com/stocking-your-social-media-shelves.html</link>
		<comments>http://gerardmclean.com/stocking-your-social-media-shelves.html#comments</comments>
		<pubDate>Fri, 05 Aug 2011 22:25:04 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1714</guid>
		<description><![CDATA[I found myself explaining a social media program to a colleague of mine the other day who was confused about all the bits and pieces flying around. “It’s like setting up a retail store,” I said. “You have your shelves, &#8230; <a href="http://gerardmclean.com/stocking-your-social-media-shelves.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The grown-ups are talking. Why Chrysler did the right thing</title>
		<link>http://gerardmclean.com/the-grown-ups-are-talking-why-chrysler-did-the-right-thing.html</link>
		<comments>http://gerardmclean.com/the-grown-ups-are-talking-why-chrysler-did-the-right-thing.html#comments</comments>
		<pubDate>Sun, 13 Mar 2011 17:34:28 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1609</guid>
		<description><![CDATA[By now, you may have heard about the accidental f-bomb that an employee of New Media Strategies tweeted on the Chrysler twitter account. If you haven&#8217;t, it is here. Social media has grown up. It&#8217;s what everyone who provides social &#8230; <a href="http://gerardmclean.com/the-grown-ups-are-talking-why-chrysler-did-the-right-thing.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stay on target and ignore social media flak</title>
		<link>http://gerardmclean.com/stay-on-target-and-ignore-social-media-flak.html</link>
		<comments>http://gerardmclean.com/stay-on-target-and-ignore-social-media-flak.html#comments</comments>
		<pubDate>Tue, 08 Feb 2011 14:31:12 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1573</guid>
		<description><![CDATA[I&#8217;m not a big movie buff, but there are some exceptional scenes that stick in my head that are so useful as metaphors for other things in life they are hard to forget. One of these such scenes is in &#8230; <a href="http://gerardmclean.com/stay-on-target-and-ignore-social-media-flak.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/stay-on-target-and-ignore-social-media-flak.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to make yourself irrelevant in three years</title>
		<link>http://gerardmclean.com/how-to-make-yourself-irrelevant-in-three-years.html</link>
		<comments>http://gerardmclean.com/how-to-make-yourself-irrelevant-in-three-years.html#comments</comments>
		<pubDate>Sun, 12 Dec 2010 00:24:47 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1503</guid>
		<description><![CDATA[In this faux case study, we&#8217;ll look at a restaurant&#8217;s adoption of social media tools like blogs, twitter, facebook, yelp and foursquare. I&#8217;m not picking on the restaurant industry but it is just the latest that will be undergoing this &#8230; <a href="http://gerardmclean.com/how-to-make-yourself-irrelevant-in-three-years.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/how-to-make-yourself-irrelevant-in-three-years.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media fluency is all in the idioms</title>
		<link>http://gerardmclean.com/social-media-fluency-is-all-in-the-idioms.html</link>
		<comments>http://gerardmclean.com/social-media-fluency-is-all-in-the-idioms.html#comments</comments>
		<pubDate>Tue, 07 Dec 2010 16:49:18 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1493</guid>
		<description><![CDATA[A colleague of mine recently changed companies. So, I did what every responsible person does; I looked up his new company on line, searched for the blog and social media outposts on Twitter, Facebook and LinkedIn and followed him. Only &#8230; <a href="http://gerardmclean.com/social-media-fluency-is-all-in-the-idioms.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/social-media-fluency-is-all-in-the-idioms.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ultimate branding awareness test</title>
		<link>http://gerardmclean.com/the-ultimate-branding-awareness-test.html</link>
		<comments>http://gerardmclean.com/the-ultimate-branding-awareness-test.html#comments</comments>
		<pubDate>Tue, 20 Jul 2010 22:58:20 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1374</guid>
		<description><![CDATA[I have an iPhone and I frequently tweet from it. When I&#8217;m at @target or @oinkadoodlemoo or when I am drinking a @jonessodaco green apple soda, I&#8217;ll tweet using their twitter accounts because I know them. But when I am &#8230; <a href="http://gerardmclean.com/the-ultimate-branding-awareness-test.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/the-ultimate-branding-awareness-test.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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