Category Archives: Stuff

Free and cheap will just get you free and cheap

Posted on November 21, 2011 by Gerard McLean

This is Brendon Burchard. He is the creator and host of Experts Academy where he will guide you through how to be an expert at anything you are an expert in. He shoots videos that he sends out and posts … Continue reading →

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The next social media trend

Posted on October 25, 2011 by Gerard McLean

I ran across this video by @dkny today where the Social Media Manager Aliza Licht, SVP of Global Communications for DKNY, plays the witty “DKNY PR Girl” persona. She posted it on her tumblr. I embedded it below. With a … Continue reading →

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Why AP style matters everywhere

Posted on October 24, 2011 by Gerard McLean

A few days ago, one of my twitter followers, who is an engineer, asked if writing in AP style or having an APStylebook matters in engineering. I responded with a whole-hearted and emphatic “YES! AP style matters regardless of your … Continue reading →

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What does your job title say about you?

Posted on October 17, 2011 by Gerard McLean

I am unofficially advising on designing some identity stuff for a New York restaurant that will be opening next month and was doing up a business card mock-up with their new logo. “What is the title?” I asked. “Owner/General Manager,” … Continue reading →

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I apologize for that expectation

Posted on September 25, 2011 by Gerard McLean

I apologize for setting that expectation. Apparently it was done during a weak moment of kindness, one that you are now making me wholeheartedly regret. I’m sorry I answered the phone on a Sunday morning. You mistook a moment of … Continue reading →

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