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	<title>GerardMcLean.com &#187; Stuff</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
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		<item>
		<title>Change is hard but choosing the wrong service is harder</title>
		<link>http://gerardmclean.com/change-is-hard-but-choosing-the-wrong-service-is-harder.html</link>
		<comments>http://gerardmclean.com/change-is-hard-but-choosing-the-wrong-service-is-harder.html#comments</comments>
		<pubDate>Tue, 10 Jan 2012 12:30:12 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1836</guid>
		<description><![CDATA[I was listening to the news on the local Cincinnati NPR station this morning and heard a story about the City of Cincinnati moving from its self-hosted email service to either Google or Microsoft. In the analysis portion of the &#8230; <a href="http://gerardmclean.com/change-is-hard-but-choosing-the-wrong-service-is-harder.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Setting expectations in plain English</title>
		<link>http://gerardmclean.com/setting-expectations-in-plain-english.html</link>
		<comments>http://gerardmclean.com/setting-expectations-in-plain-english.html#comments</comments>
		<pubDate>Wed, 04 Jan 2012 23:42:28 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Simple]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1827</guid>
		<description><![CDATA[A few months ago, my shower drain backed up while I was taking a shower. So I called the local Rotor Rooter and the person taking my call started asking me all sorts of questions about what I wanted. I &#8230; <a href="http://gerardmclean.com/setting-expectations-in-plain-english.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Instead of bad grammar, we&#8217;ll be subjected to bad video</title>
		<link>http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html</link>
		<comments>http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html#comments</comments>
		<pubDate>Sat, 24 Dec 2011 16:57:05 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1819</guid>
		<description><![CDATA[It appears that 2012 is going to be the year social media experts write less and post more video. My take? Instead of bad grammar, we&#8217;ll all be subjected to bad video. I urge you, please take some basic video &#8230; <a href="http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Complicated could be deadly</title>
		<link>http://gerardmclean.com/complicated-could-be-deadly.html</link>
		<comments>http://gerardmclean.com/complicated-could-be-deadly.html#comments</comments>
		<pubDate>Sat, 24 Dec 2011 13:06:53 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Simple]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1809</guid>
		<description><![CDATA[I was riding the elevator down from my doctor&#8217;s office yesterday and glanced over at the elevator panel. The emergency buttons caught my eye and it occurred to me that something that is intended to be used in the frantic &#8230; <a href="http://gerardmclean.com/complicated-could-be-deadly.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>I&#8217;m really scared to upgrade software</title>
		<link>http://gerardmclean.com/im-really-scared-to-upgrade-software.html</link>
		<comments>http://gerardmclean.com/im-really-scared-to-upgrade-software.html#comments</comments>
		<pubDate>Fri, 09 Dec 2011 12:55:41 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1801</guid>
		<description><![CDATA[I used to to be the first kid on the block to upgrade to a new OS or the latest version of Adobe Photoshop or QuarkXpress. The new-found power of really cool features used to get me excited about possibilities &#8230; <a href="http://gerardmclean.com/im-really-scared-to-upgrade-software.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free and cheap will just get you free and cheap</title>
		<link>http://gerardmclean.com/free-and-cheap-will-just-get-you-free-and-cheap.html</link>
		<comments>http://gerardmclean.com/free-and-cheap-will-just-get-you-free-and-cheap.html#comments</comments>
		<pubDate>Mon, 21 Nov 2011 21:24:21 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[letsblogoff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1785</guid>
		<description><![CDATA[This is Brendon Burchard. He is the creator and host of Experts Academy where he will guide you through how to be an expert at anything you are an expert in. He shoots videos that he sends out and posts &#8230; <a href="http://gerardmclean.com/free-and-cheap-will-just-get-you-free-and-cheap.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/free-and-cheap-will-just-get-you-free-and-cheap.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The next social media trend</title>
		<link>http://gerardmclean.com/the-next-social-media-trend.html</link>
		<comments>http://gerardmclean.com/the-next-social-media-trend.html#comments</comments>
		<pubDate>Tue, 25 Oct 2011 14:59:28 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Aliza Licht]]></category>
		<category><![CDATA[dkny]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[persona]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media trends]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1781</guid>
		<description><![CDATA[I ran across this video by @dkny today where the Social Media Manager Aliza Licht, SVP of Global Communications for DKNY, plays the witty &#8220;DKNY PR Girl&#8221; persona. She posted it on her tumblr. I embedded it below. With a &#8230; <a href="http://gerardmclean.com/the-next-social-media-trend.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/the-next-social-media-trend.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why AP style matters everywhere</title>
		<link>http://gerardmclean.com/why-ap-style-matters-everywhere.html</link>
		<comments>http://gerardmclean.com/why-ap-style-matters-everywhere.html#comments</comments>
		<pubDate>Mon, 24 Oct 2011 12:21:36 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[ap style]]></category>
		<category><![CDATA[apstylebook]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1774</guid>
		<description><![CDATA[A few days ago, one of my twitter followers, who is an engineer, asked if writing in AP style or having an APStylebook matters in engineering. I responded with a whole-hearted and emphatic &#8220;YES! AP style matters regardless of your &#8230; <a href="http://gerardmclean.com/why-ap-style-matters-everywhere.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/why-ap-style-matters-everywhere.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does your job title say about you?</title>
		<link>http://gerardmclean.com/what-does-your-title-say-about-you.html</link>
		<comments>http://gerardmclean.com/what-does-your-title-say-about-you.html#comments</comments>
		<pubDate>Mon, 17 Oct 2011 14:36:27 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[owner/general manager]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1764</guid>
		<description><![CDATA[I am unofficially advising on designing some identity stuff for a New York restaurant that will be opening next month and was doing up a business card mock-up with their new logo. &#8220;What is the title?&#8221; I asked. &#8220;Owner/General Manager,&#8221; &#8230; <a href="http://gerardmclean.com/what-does-your-title-say-about-you.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/what-does-your-title-say-about-you.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I apologize for that expectation</title>
		<link>http://gerardmclean.com/i-apologize-for-that-expectation.html</link>
		<comments>http://gerardmclean.com/i-apologize-for-that-expectation.html#comments</comments>
		<pubDate>Sun, 25 Sep 2011 16:34:36 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1754</guid>
		<description><![CDATA[I apologize for setting that expectation. Apparently it was done during a weak moment of kindness, one that you are now making me wholeheartedly regret. I&#8217;m sorry I answered the phone on a Sunday morning. You mistook a moment of &#8230; <a href="http://gerardmclean.com/i-apologize-for-that-expectation.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/i-apologize-for-that-expectation.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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