Category Archives: Social Media

Another way to think about social media ROI

  When was the last time you asked the phone company to justify the cost of installing a telephone in your place of business? They would probably just laugh at you. It has probably been over 50 years since that … Continue reading

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The ROI of “social networking”

I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. “Anything you have showing local kids playing soccer!” she said. Since she was referred by someone … Continue reading

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You suck! Your comment sucks!

You write a blog post and post it. Someone comes onto your blog and has an alternative point of view. But, instead of engaging this commenter in a logical argument, you lash out at him, belittling his point of view … Continue reading

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The definitive metaphor for social media

There has been a rush with the social media consultant groups and evangelists about how to define this thing called “social media.” Chris Brogan defined it as cafe-shaped conversation. And many people jumped on that metaphor. Hubspot got a bit … Continue reading

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