Category Archives: Social Media

The next social media trend

Posted on October 25, 2011 by Gerard McLean

I ran across this video by @dkny today where the Social Media Manager Aliza Licht, SVP of Global Communications for DKNY, plays the witty “DKNY PR Girl” persona. She posted it on her tumblr. I embedded it below. With a … Continue reading →

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Social media lesson of the day

Posted on September 9, 2011 by Gerard McLean

OWN your blog, OWN your email lists. Make sure you are connected with your friends and fans through your own independent networks that have nothing to do with being in this cloud everyone keeps trying to push us all in. … Continue reading →

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Fun with QR Codes

Posted on August 26, 2011 by Gerard McLean

Whenever I take the event van out, I get annoyed and frustrated with people tailgating. Everyone should have to drive a cargo van so they understand that when you get right up on the bumper, the driver, really, really can … Continue reading →

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Why you are unemployed

Posted on August 24, 2011 by Gerard McLean

I recently responded to a LinkedIn posting about why employers find it hard to find qualified employees despite the 9.x% unemployment rate. Someone responded to my comment with a long diatribe about why I was wrong. And he started off … Continue reading →

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Stocking your social media shelves

Posted on August 5, 2011 by Gerard McLean

I found myself explaining a social media program to a colleague of mine the other day who was confused about all the bits and pieces flying around. “It’s like setting up a retail store,” I said. “You have your shelves, … Continue reading →

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