Category Archives: Social Media

Influence is the new volume

It’s not about the number of page views, the number of subscribers, etc. but the impact each of the ones who care about your success or failure. For every person who makes their presence known on your Web site, blog … Continue reading

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Eight years ago

Eight years ago, I was doing work for the NIE department at the Dayton Daily News. The Web site person had gone home for the day (this is when newspapers only updated their Web sites once a day and everything … Continue reading

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The trajectory of social media

Way back in the very late ’80s, I was given an intensive customer service training by my then current company which happened to be a Fortune 500 at the time. It was a week-long seminar given at great expense in … Continue reading

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NWA keeps writing and making it worse

A couple weeks ago, I posted this up about an experience with Northwest Airlines. My daughter wrote one last letter and let them know her response was a blog post and that they really don’t need to keep on the … Continue reading

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Chris Brogan re-written

If Chris Brogan had an editor, this is what his latest post would look like. Smaller words, fewer prepositions, more active verbs. He may disagree. That is also ok. (I assume you have read the original first, but if not, … Continue reading

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