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	<title>GerardMcLean.com &#187; Social Media</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
	<lastBuildDate>Mon, 06 Feb 2012 18:58:01 +0000</lastBuildDate>
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		<item>
		<title>Setting expectations in plain English</title>
		<link>http://gerardmclean.com/setting-expectations-in-plain-english.html</link>
		<comments>http://gerardmclean.com/setting-expectations-in-plain-english.html#comments</comments>
		<pubDate>Wed, 04 Jan 2012 23:42:28 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Simple]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1827</guid>
		<description><![CDATA[A few months ago, my shower drain backed up while I was taking a shower. So I called the local Rotor Rooter and the person taking my call started asking me all sorts of questions about what I wanted. I &#8230; <a href="http://gerardmclean.com/setting-expectations-in-plain-english.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Instead of bad grammar, we&#8217;ll be subjected to bad video</title>
		<link>http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html</link>
		<comments>http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html#comments</comments>
		<pubDate>Sat, 24 Dec 2011 16:57:05 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1819</guid>
		<description><![CDATA[It appears that 2012 is going to be the year social media experts write less and post more video. My take? Instead of bad grammar, we&#8217;ll all be subjected to bad video. I urge you, please take some basic video &#8230; <a href="http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The next social media trend</title>
		<link>http://gerardmclean.com/the-next-social-media-trend.html</link>
		<comments>http://gerardmclean.com/the-next-social-media-trend.html#comments</comments>
		<pubDate>Tue, 25 Oct 2011 14:59:28 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Aliza Licht]]></category>
		<category><![CDATA[dkny]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[persona]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media trends]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1781</guid>
		<description><![CDATA[I ran across this video by @dkny today where the Social Media Manager Aliza Licht, SVP of Global Communications for DKNY, plays the witty &#8220;DKNY PR Girl&#8221; persona. She posted it on her tumblr. I embedded it below. With a &#8230; <a href="http://gerardmclean.com/the-next-social-media-trend.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media lesson of the day</title>
		<link>http://gerardmclean.com/social-media-lesson-of-the-day.html</link>
		<comments>http://gerardmclean.com/social-media-lesson-of-the-day.html#comments</comments>
		<pubDate>Fri, 09 Sep 2011 13:41:37 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1736</guid>
		<description><![CDATA[OWN your blog, OWN your email lists. Make sure you are connected with your friends and fans through your own independent networks that have nothing to do with being in this cloud everyone keeps trying to push us all in. &#8230; <a href="http://gerardmclean.com/social-media-lesson-of-the-day.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fun with QR Codes</title>
		<link>http://gerardmclean.com/fun-with-qr-codes.html</link>
		<comments>http://gerardmclean.com/fun-with-qr-codes.html#comments</comments>
		<pubDate>Fri, 26 Aug 2011 12:46:47 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cargo van]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[qr codes]]></category>
		<category><![CDATA[rivershark]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[TourneyCentral]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1726</guid>
		<description><![CDATA[Whenever I take the event van out, I get annoyed and frustrated with people tailgating. Everyone should have to drive a cargo van so they understand that when you get right up on the bumper, the driver, really, really can &#8230; <a href="http://gerardmclean.com/fun-with-qr-codes.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why you are unemployed</title>
		<link>http://gerardmclean.com/why-you-are-unemployed.html</link>
		<comments>http://gerardmclean.com/why-you-are-unemployed.html#comments</comments>
		<pubDate>Wed, 24 Aug 2011 12:00:16 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1719</guid>
		<description><![CDATA[I recently responded to a LinkedIn posting about why employers find it hard to find qualified employees despite the 9.x% unemployment rate. Someone responded to my comment with a long diatribe about why I was wrong. And he started off &#8230; <a href="http://gerardmclean.com/why-you-are-unemployed.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stocking your social media shelves</title>
		<link>http://gerardmclean.com/stocking-your-social-media-shelves.html</link>
		<comments>http://gerardmclean.com/stocking-your-social-media-shelves.html#comments</comments>
		<pubDate>Fri, 05 Aug 2011 22:25:04 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1714</guid>
		<description><![CDATA[I found myself explaining a social media program to a colleague of mine the other day who was confused about all the bits and pieces flying around. “It’s like setting up a retail store,” I said. “You have your shelves, &#8230; <a href="http://gerardmclean.com/stocking-your-social-media-shelves.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are your tweets, retweets and blog posts complicit?</title>
		<link>http://gerardmclean.com/are-your-tweets-retweets-and-blog-posts-complicit.html</link>
		<comments>http://gerardmclean.com/are-your-tweets-retweets-and-blog-posts-complicit.html#comments</comments>
		<pubDate>Fri, 15 Jul 2011 15:10:50 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1708</guid>
		<description><![CDATA[Yum Brands expects damage throughout the remainder of the year over a lawsuit brought by a California women in January who later dropped the suit voluntarily in April. How many people knee-jerk tweeted, retweeted and wrote blog posts about the &#8230; <a href="http://gerardmclean.com/are-your-tweets-retweets-and-blog-posts-complicit.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/are-your-tweets-retweets-and-blog-posts-complicit.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who are you really branding in social media?</title>
		<link>http://gerardmclean.com/who-are-you-really-branding-in-social-media.html</link>
		<comments>http://gerardmclean.com/who-are-you-really-branding-in-social-media.html#comments</comments>
		<pubDate>Tue, 12 Jul 2011 14:21:52 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[GenY]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[toyota venza]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1700</guid>
		<description><![CDATA[I was discussing the state of social media and how Facebook, Google Plus and Twitter are shaping &#8212; actually engineering &#8212; us. I said, &#8220;For example, take that Ford commercial where the recent college grad makes fun of her parents &#8230; <a href="http://gerardmclean.com/who-are-you-really-branding-in-social-media.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/who-are-you-really-branding-in-social-media.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five blind men, an elephant and social media</title>
		<link>http://gerardmclean.com/five-blind-men-an-elephant-and-social-media.html</link>
		<comments>http://gerardmclean.com/five-blind-men-an-elephant-and-social-media.html#comments</comments>
		<pubDate>Mon, 16 May 2011 16:39:04 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blind men and elephants]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1693</guid>
		<description><![CDATA[I was reading this blog post from Mitch Joel and his first paragraph reminded me of the old joke about the five blind men describing an elephant. I think a lot of companies are so busy trying to figure out &#8230; <a href="http://gerardmclean.com/five-blind-men-an-elephant-and-social-media.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/five-blind-men-an-elephant-and-social-media.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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