Category Archives: Social Media

Four skills every college graduate needs

Posted on March 29, 2012 by Gerard McLean

I was shooting the breeze with a college professor friend of mine the other day because his son is getting married this coming June. We were musing over where the time goes and the topic turned to “kids today” as … Continue reading →

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I wanna get on Oprah

Posted on March 5, 2012 by Gerard McLean

I know that Oprah is off the air, but work with me a bit on the metaphor. If you are a writer, you want to get on Oprah and your book will sell. If you are a CPG manufacturer, you … Continue reading →

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The white room

Posted on February 29, 2012 by Gerard McLean

I once saw this design makeover show on HGTV where the designer tried to get the family who was in the house to think about all design possibilities. She started out by removing all the furniture and painting everything white. … Continue reading →

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Setting expectations in plain English

Posted on January 4, 2012 by Gerard McLean

A few months ago, my shower drain backed up while I was taking a shower. So I called the local Rotor Rooter and the person taking my call started asking me all sorts of questions about what I wanted. I … Continue reading →

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Instead of bad grammar, we’ll be subjected to bad video

Posted on December 24, 2011 by Gerard McLean

It appears that 2012 is going to be the year social media experts write less and post more video. My take? Instead of bad grammar, we’ll all be subjected to bad video. I urge you, please take some basic video … Continue reading →

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