Category Archives: Social Media

Setting expectations in plain English

Posted on January 4, 2012 by Gerard McLean

A few months ago, my shower drain backed up while I was taking a shower. So I called the local Rotor Rooter and the person taking my call started asking me all sorts of questions about what I wanted. I … Continue reading →

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Instead of bad grammar, we’ll be subjected to bad video

Posted on December 24, 2011 by Gerard McLean

It appears that 2012 is going to be the year social media experts write less and post more video. My take? Instead of bad grammar, we’ll all be subjected to bad video. I urge you, please take some basic video … Continue reading →

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The next social media trend

Posted on October 25, 2011 by Gerard McLean

I ran across this video by @dkny today where the Social Media Manager Aliza Licht, SVP of Global Communications for DKNY, plays the witty “DKNY PR Girl” persona. She posted it on her tumblr. I embedded it below. With a … Continue reading →

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Social media lesson of the day

Posted on September 9, 2011 by Gerard McLean

OWN your blog, OWN your email lists. Make sure you are connected with your friends and fans through your own independent networks that have nothing to do with being in this cloud everyone keeps trying to push us all in. … Continue reading →

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Fun with QR Codes

Posted on August 26, 2011 by Gerard McLean

Whenever I take the event van out, I get annoyed and frustrated with people tailgating. Everyone should have to drive a cargo van so they understand that when you get right up on the bumper, the driver, really, really can … Continue reading →

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