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	<title>GerardMcLean.com &#187; soccer</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
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		<item>
		<title>The 8:00am Rule for events</title>
		<link>http://gerardmclean.com/the-800am-rule-for-events.html</link>
		<comments>http://gerardmclean.com/the-800am-rule-for-events.html#comments</comments>
		<pubDate>Wed, 03 Nov 2010 00:45:22 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1477</guid>
		<description><![CDATA[When we used to shoot action photos at TourneyCentral, I had an iron-clad rule. All photographers were to be at the fields at 7:45 am, have 20-30 shots on the card and the rest before half-time. They would then be &#8230; <a href="http://gerardmclean.com/the-800am-rule-for-events.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The audience you are not getting because you are focused on your own niche</title>
		<link>http://gerardmclean.com/the-audience-you-are-not-getting-because-you-are-focused-on-your-own-niche.html</link>
		<comments>http://gerardmclean.com/the-audience-you-are-not-getting-because-you-are-focused-on-your-own-niche.html#comments</comments>
		<pubDate>Mon, 17 Aug 2009 12:18:56 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=927</guid>
		<description><![CDATA[Here is the ugly truth about American soccer. It is something kids DO, not who they are. Yet many soccer clubs and tournaments focus their marketing and message around the assumption that soccer is central to the players lives and &#8230; <a href="http://gerardmclean.com/the-audience-you-are-not-getting-because-you-are-focused-on-your-own-niche.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Write me a blog post and then we&#8217;ll talk</title>
		<link>http://gerardmclean.com/write-me-a-blog-post-and-then-well-talk.html</link>
		<comments>http://gerardmclean.com/write-me-a-blog-post-and-then-well-talk.html#comments</comments>
		<pubDate>Mon, 19 Jan 2009 13:32:58 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[alltop.com]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[NSCAA]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[trade show]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=328</guid>
		<description><![CDATA[I just came back from a trade show for the soccer industry. Since we provide a soccer tournament management system to teams and tournaments with our TourneyCentral product, all the soccer publications will come up to me and try to &#8230; <a href="http://gerardmclean.com/write-me-a-blog-post-and-then-well-talk.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/write-me-a-blog-post-and-then-well-talk.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The cost of the &#8220;inner circle of experts&#8221;</title>
		<link>http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html</link>
		<comments>http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html#comments</comments>
		<pubDate>Tue, 30 Dec 2008 14:29:35 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[soccer]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[alltop.com]]></category>
		<category><![CDATA[Back of the Net]]></category>
		<category><![CDATA[backofthenet.com]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[NSCAA]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[Tournament]]></category>
		<category><![CDATA[volunteers]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=188</guid>
		<description><![CDATA[Originally published at: TourneyCentral.com The lifeblood of a successful soccer tournament is the army of volunteers who run the concession stand, sell the sponsorship ads, stand duty as field marshals, sell t-shirts, direct the parking and generally make sure your &#8230; <a href="http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/the-cost-of-the-inner-circle-of-experts.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The ROI of &#8220;social networking&#8221;</title>
		<link>http://gerardmclean.com/the-roi-of-social-networking.html</link>
		<comments>http://gerardmclean.com/the-roi-of-social-networking.html#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:31:45 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[soccer]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=185</guid>
		<description><![CDATA[I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. &#8220;Anything you have showing local kids playing soccer!&#8221; she said. Since she was referred by someone &#8230; <a href="http://gerardmclean.com/the-roi-of-social-networking.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The recession will affect soccer tournaments</title>
		<link>http://gerardmclean.com/the-recession-will-affect-soccer-tournaments.html</link>
		<comments>http://gerardmclean.com/the-recession-will-affect-soccer-tournaments.html#comments</comments>
		<pubDate>Tue, 09 Dec 2008 13:39:15 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[soccer]]></category>
		<category><![CDATA[alltop]]></category>
		<category><![CDATA[real-time scores]]></category>
		<category><![CDATA[soccer tournament]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[tournament software]]></category>
		<category><![CDATA[TourneyCentral]]></category>
		<category><![CDATA[youth soccer]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=66</guid>
		<description><![CDATA[Make no mistake about it; the current recession will hurt some soccer tournaments. Attendance will be down as teams will travel to fewer and fewer tournaments. And some tournaments, especially the ones that attract teams from more affluent areas where &#8230; <a href="http://gerardmclean.com/the-recession-will-affect-soccer-tournaments.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/the-recession-will-affect-soccer-tournaments.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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