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Category Archives: soccer
The 8:00am Rule for events
When we used to shoot action photos at TourneyCentral, I had an iron-clad rule. All photographers were to be at the fields at 7:45 am, have 20-30 shots on the card and the rest before half-time. They would then be … Continue reading
Posted in Brand Awareness, Business, Culture, soccer, Stuff
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The audience you are not getting because you are focused on your own niche
Here is the ugly truth about American soccer. It is something kids DO, not who they are. Yet many soccer clubs and tournaments focus their marketing and message around the assumption that soccer is central to the players lives and … Continue reading
Posted in Brand Awareness, Culture, soccer, Social Media, Stuff, Technology
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Write me a blog post and then we’ll talk
I just came back from a trade show for the soccer industry. Since we provide a soccer tournament management system to teams and tournaments with our TourneyCentral product, all the soccer publications will come up to me and try to … Continue reading
Posted in Brand Awareness, soccer, Social Media, Stuff
Tagged alltop.com, blog, blogging, brand, NSCAA, soccer tournaments, Social Media, TourneyCentral, trade show, Web 2.0
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The cost of the “inner circle of experts”
Originally published at: TourneyCentral.com The lifeblood of a successful soccer tournament is the army of volunteers who run the concession stand, sell the sponsorship ads, stand duty as field marshals, sell t-shirts, direct the parking and generally make sure your … Continue reading
Posted in soccer
Tagged alltop, alltop.com, Back of the Net, backofthenet.com, Chris Brogan, NSCAA, soccer, soccer tournaments, Tournament, volunteers
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The ROI of “social networking”
I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. “Anything you have showing local kids playing soccer!” she said. Since she was referred by someone … Continue reading
Posted in Brand Awareness, soccer, Social Media, Stuff, Technology
Tagged alltop, Apple, networking, photography, photoshop, soccer, soccer tournaments, Social Media, TourneyCentral, twitter
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