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	<title>GerardMcLean.com &#187; Personal Branding</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
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		<title>The next social media trend</title>
		<link>http://gerardmclean.com/the-next-social-media-trend.html</link>
		<comments>http://gerardmclean.com/the-next-social-media-trend.html#comments</comments>
		<pubDate>Tue, 25 Oct 2011 14:59:28 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Aliza Licht]]></category>
		<category><![CDATA[dkny]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[persona]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media trends]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1781</guid>
		<description><![CDATA[I ran across this video by @dkny today where the Social Media Manager Aliza Licht, SVP of Global Communications for DKNY, plays the witty &#8220;DKNY PR Girl&#8221; persona. She posted it on her tumblr. I embedded it below. With a &#8230; <a href="http://gerardmclean.com/the-next-social-media-trend.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who does that?</title>
		<link>http://gerardmclean.com/who-does-that.html</link>
		<comments>http://gerardmclean.com/who-does-that.html#comments</comments>
		<pubDate>Fri, 18 Mar 2011 19:31:35 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1648</guid>
		<description><![CDATA[&#8220;Who does that,&#8221; he asked? But that was not his real question. The answer to that question was simply Google for someone. I was talking with an associate about an animated instructional video I had found that illustrated how to &#8230; <a href="http://gerardmclean.com/who-does-that.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I named mine Gerard</title>
		<link>http://gerardmclean.com/i-named-mine-gerard.html</link>
		<comments>http://gerardmclean.com/i-named-mine-gerard.html#comments</comments>
		<pubDate>Fri, 25 Feb 2011 12:47:42 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1580</guid>
		<description><![CDATA[I get a kick when pop culture recognizes the name &#8220;Gerard&#8221; because it happens so infrequently. Maybe it has something to do with the popularity of Gerard Butler. From the few to choose from though, Raymond&#8217;s cousin Gerard remains my &#8230; <a href="http://gerardmclean.com/i-named-mine-gerard.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I will always return your call first</title>
		<link>http://gerardmclean.com/why-i-will-always-return-your-call-first.html</link>
		<comments>http://gerardmclean.com/why-i-will-always-return-your-call-first.html#comments</comments>
		<pubDate>Fri, 04 Feb 2011 23:35:45 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1561</guid>
		<description><![CDATA[Accounting forwarded me this notecard that one of our soccer tournament customers sent with his invoice payment. It was in a notecard envelope with the address hand-written on the face. Wow! Most people gripe about having to pay a bill, &#8230; <a href="http://gerardmclean.com/why-i-will-always-return-your-call-first.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who am I anyway? Am I my résumé?</title>
		<link>http://gerardmclean.com/who-am-i-anyway-am-i-my-resume.html</link>
		<comments>http://gerardmclean.com/who-am-i-anyway-am-i-my-resume.html#comments</comments>
		<pubDate>Sat, 09 Oct 2010 13:09:50 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1446</guid>
		<description><![CDATA[I was speaking on a panel at a local Social Media Club meeting yesterday and a question about &#8220;how much should we disclose on line&#8221; came up. The person asking was interested in where the line is between being yourself &#8230; <a href="http://gerardmclean.com/who-am-i-anyway-am-i-my-resume.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why are you here?</title>
		<link>http://gerardmclean.com/why-are-you-here.html</link>
		<comments>http://gerardmclean.com/why-are-you-here.html#comments</comments>
		<pubDate>Thu, 30 Sep 2010 14:00:30 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1436</guid>
		<description><![CDATA[There is this trend going on in the social media world that almost every new industry goes through. The &#8220;fun&#8221; part of getting in there and connecting and talking and chatting is over and the Social Media Elites are finding &#8230; <a href="http://gerardmclean.com/why-are-you-here.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to win a comment war</title>
		<link>http://gerardmclean.com/how-to-win-a-comment-war.html</link>
		<comments>http://gerardmclean.com/how-to-win-a-comment-war.html#comments</comments>
		<pubDate>Sat, 31 Jul 2010 15:41:02 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1396</guid>
		<description><![CDATA[A couple days ago, I posted a comment on a very popular blog. A few minutes after that, the blog owner commented briefly on my comment more of an acknowledgment to say, &#8220;Hey, I see you&#8221; rather than to support &#8230; <a href="http://gerardmclean.com/how-to-win-a-comment-war.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/how-to-win-a-comment-war.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>5 things I resolve to NOT do in 2010</title>
		<link>http://gerardmclean.com/5-things-i-resolve-to-not-do-in-2010.html</link>
		<comments>http://gerardmclean.com/5-things-i-resolve-to-not-do-in-2010.html#comments</comments>
		<pubDate>Sun, 03 Jan 2010 16:49:31 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1102</guid>
		<description><![CDATA[After thinking a bit about what sort of New Year&#8217;s Resolutions I needed to make a few days ago, I decided that I would put a list of five things together that I will NOT do for 2010. Here goes, &#8230; <a href="http://gerardmclean.com/5-things-i-resolve-to-not-do-in-2010.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/5-things-i-resolve-to-not-do-in-2010.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>John Nese is to soda pop what Gary Vaynerchuk is to wine</title>
		<link>http://gerardmclean.com/john-nese-is-to-soda-pop-what-gary-vaynerchuk-is-to-wine.html</link>
		<comments>http://gerardmclean.com/john-nese-is-to-soda-pop-what-gary-vaynerchuk-is-to-wine.html#comments</comments>
		<pubDate>Tue, 08 Dec 2009 20:37:14 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1099</guid>
		<description><![CDATA[John Nese is the proprietor of Galcos Soda Pop Stop in LA. His father ran it as a grocery store, and when the time came for John to take charge, he decided to convert it into the ultimate soda-lovers destination. &#8230; <a href="http://gerardmclean.com/john-nese-is-to-soda-pop-what-gary-vaynerchuk-is-to-wine.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/john-nese-is-to-soda-pop-what-gary-vaynerchuk-is-to-wine.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>My resume Wordle.net cloud</title>
		<link>http://gerardmclean.com/my-resume-wordle-net-cloud.html</link>
		<comments>http://gerardmclean.com/my-resume-wordle-net-cloud.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 14:19:15 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Thoughts]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1076</guid>
		<description><![CDATA[Just for fun and visual cognition, I made a Wordle Cloud from my résumé. I think a lot of hiring managers would benefit a lot by running résumé through a word cloud so see the major words and concepts show &#8230; <a href="http://gerardmclean.com/my-resume-wordle-net-cloud.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/my-resume-wordle-net-cloud.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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