Category Archives: Personal Branding

The next social media trend

Posted on October 25, 2011 by Gerard McLean

I ran across this video by @dkny today where the Social Media Manager Aliza Licht, SVP of Global Communications for DKNY, plays the witty “DKNY PR Girl” persona. She posted it on her tumblr. I embedded it below. With a … Continue reading →

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Who does that?

Posted on March 18, 2011 by Gerard McLean

“Who does that,” he asked? But that was not his real question. The answer to that question was simply Google for someone. I was talking with an associate about an animated instructional video I had found that illustrated how to … Continue reading →

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I named mine Gerard

Posted on February 25, 2011 by Gerard McLean

I get a kick when pop culture recognizes the name “Gerard” because it happens so infrequently. Maybe it has something to do with the popularity of Gerard Butler. From the few to choose from though, Raymond’s cousin Gerard remains my … Continue reading →

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Why I will always return your call first

Posted on February 4, 2011 by Gerard McLean

Accounting forwarded me this notecard that one of our soccer tournament customers sent with his invoice payment. It was in a notecard envelope with the address hand-written on the face. Wow! Most people gripe about having to pay a bill, … Continue reading →

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Who am I anyway? Am I my résumé?

Posted on October 9, 2010 by Gerard McLean

I was speaking on a panel at a local Social Media Club meeting yesterday and a question about “how much should we disclose on line” came up. The person asking was interested in where the line is between being yourself … Continue reading →

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