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Category Archives: Culture
The audience you are not getting because you are focused on your own niche
Here is the ugly truth about American soccer. It is something kids DO, not who they are. Yet many soccer clubs and tournaments focus their marketing and message around the assumption that soccer is central to the players lives and … Continue reading
Posted in Brand Awareness, Culture, soccer, Social Media, Stuff, Technology
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Accuracy is important
This past week, most news organizations reported that Twitter had been hacked on Thursday, causing wide-spread outage to the micro-blogging service. As it turns out, this was wholly inaccurate as Twitter was the victim of a Denial of Service (DoS) … Continue reading
Posted in Business, Culture, Technology
Tagged computer networks, denial of service, hacking, media, MSNBC, Social Media, Twitter DoS
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When anger turns into creativity
This was published originally on TourneyCentral.com. Watch the video above. It was written and produced by Dave Carroll after an unpleasant experience with United Airlines. As of this writing, the video has been viewed 433,294 times on YouTube, had 3,274 … Continue reading
Posted in Brand Awareness, Culture, Social Media
Tagged customer experience, Social Media, unite airlines, youtube
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Social Media vs Face-to-Face Jobs
From my friends at Indeed.com. I don’t yet know what it means and hate to jump to a conclusion about social media vs face-to-face in the job market, but over time, it may show some interesting trends. Right now, though, … Continue reading
Posted in Business, Culture, Personal Branding, Social Media
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Confusing bricks with mortar
I think companies need four basic things with their online presence, 1. Design 2. Host 3. Market 4. Measure Right now, all of this is scattered all over the place. Companies are going to various places and duct-taping their needs … Continue reading
Posted in Business, Culture, Social Media
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