Category Archives: Business

Who pays for Social Media?

Posted on April 21, 2009 by Gerard McLean

Chris Brogan dropped this line in his post today and it really got me thinking that while he may get Social Media, he probably doesn’t really get business or ROI. People appreciate the human touch of reaching someone online and … Continue reading →

Posted in Business, Social Media, Stuff, Technology | 2 Comments

Branding is getting out of hand

Posted on April 21, 2009 by Gerard McLean

I think many folks may have overcomplicated the purpose of branding. Here is a way of looking at branding: The purpose of a pencil is to make marks. Now, that pencil, in the hands of a skilled artist can create … Continue reading →

Posted in Brand Awareness, Business, Culture, Personal Branding, Social Media | 1 Comment

How Twitter is going to drive up prices and reduce competition

Posted on April 19, 2009 by Gerard McLean

Originally published on DogWalkBlog. I was reading this blog post by Leah Jones. It is a thoughtful look at what happened with the #amazonfail twitterstorm and makes a case for journalism. I think it makes a stronger argument for why … Continue reading →

Posted in Brand Awareness, Business, Social Media, Technology | Tagged , , , , , , | 2 Comments

Seth Godin isn’t dead wrong on social media, but he is semi-comatose

Posted on April 12, 2009 by Gerard McLean

Seth Godin is right when he says Social media and business is not about “keeping score” or making “fake friends.” Business is built on real relationships that people have forged by doing things for each other. He forgets to mention Facebook and Twitter that enabled small companies to reach deeper into an audience that they may not otherwise have the resources to tap. Continue reading →

Posted in Brand Awareness, Business, Social Media, Technology | 22 Comments

Do you really want to get in a public fist-fight with a blind man?

Posted on March 29, 2009 by Gerard McLean

Seth Godin wrote about trade guilds the other day in this blog post. You should read the entire post, but the relevant part is: Whenever a trade association raises the barricades and tries to lobby their way into maintaining the … Continue reading →

Posted in Business, Culture, Technology | 4 Comments