Category Archives: Brand Awareness

Write me a blog post and then we’ll talk

Posted on January 19, 2009 by Gerard McLean

I just came back from a trade show for the soccer industry. Since we provide a soccer tournament management system to teams and tournaments with our TourneyCentral product, all the soccer publications will come up to me and try to … Continue reading →

Posted in Brand Awareness, soccer, Social Media, Stuff | Tagged , , , , , , , , , | 2 Comments

Seth Godin is a big fat idiot

Posted on January 11, 2009 by Gerard McLean

Seth Godin wrote this blog post about how now is a good time for all these idle real estate brokers to start a newspaper. In his head, the process is easy; take the number of folks in your office, have them call X people a week, interview them and compile this newspaper of their stories and interesting stuff. As someone who has done this as a hyper-local project with a newspaper and been given the freedom to write anything without seeking permission or editorial review, here are the problems Seth just ain’t seeing. Continue reading →

Posted in Brand Awareness, Culture, Social Media, Stuff | 7 Comments

Do you know how to do anything?

Posted on January 8, 2009 by Gerard McLean

I keep going back to a moment in my life, 1993 I think it was; the year is not that important. I was the Operations Training Manager at Huffy and we just bought our “new” digital video editing station. It … Continue reading →

Posted in Brand Awareness, Culture, Social Media, Technology | 4 Comments

Planning doesn’t matter if you can’t execute at retail

Posted on January 4, 2009 by Gerard McLean

I had to run into a Meijer’s store on a Sunday evening to pick up a few things when the shelf displaying the store-brand ketchup caught my eye. Something wasn’t quite right and I did a double take. Sure enough, … Continue reading →

Posted in Brand Awareness, Stuff | Tagged , , , , , , , | 2 Comments

The ROI of “social networking”

Posted on December 23, 2008 by Gerard McLean

I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. “Anything you have showing local kids playing soccer!” she said. Since she was referred by someone … Continue reading →

Posted in Brand Awareness, soccer, Social Media, Stuff, Technology | Tagged , , , , , , , , , | Leave a comment