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	<title>GerardMcLean.com &#187; Brand Awareness</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
	<lastBuildDate>Tue, 27 Jul 2010 19:35:17 +0000</lastBuildDate>
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		<title>The ultimate branding awareness test</title>
		<link>http://gerardmclean.com/the-ultimate-branding-awareness-test.html</link>
		<comments>http://gerardmclean.com/the-ultimate-branding-awareness-test.html#comments</comments>
		<pubDate>Tue, 20 Jul 2010 22:58:20 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1374</guid>
		<description><![CDATA[I have an iPhone and I frequently tweet from it. When I&#8217;m at @target or @oinkadoodlemoo or when I am drinking a @jonessodaco green apple soda, I&#8217;ll tweet using their twitter accounts because I know them. But when I am at #kroger or #acehardware, I am not really sure what their twitter accounts are, so [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The donut hole of social media</title>
		<link>http://gerardmclean.com/the-donut-hole-of-social-media.html</link>
		<comments>http://gerardmclean.com/the-donut-hole-of-social-media.html#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:03:08 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1363</guid>
		<description><![CDATA[It&#8217;s Monday and my twitter stream is filing up with tweets from business people just getting into the office and tweeting out news and links that I&#8217;ve been seeing all weekend. These folks work for companies that shut down on Friday afternoon and come back into work on Monday. For most who are connected into [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Old Spice drops the ball ten yards from the endzone</title>
		<link>http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html</link>
		<comments>http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html#comments</comments>
		<pubDate>Fri, 16 Jul 2010 19:38:25 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[at retail]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[oldspice]]></category>
		<category><![CDATA[retail marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1348</guid>
		<description><![CDATA[I was wheeling my cart through the shampoo and body wash aisle of my local Kroger when I was stopped dead in my tracks by a familiar voice. He said: Look at my body wash, now look in your cart, now look at my body wash and take a bottle and place it in your [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/old-spice-drops-the-ball-ten-yards-from-the-endzone.html/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>It&#8217;s not about slick, it&#8217;s about craftsmanship</title>
		<link>http://gerardmclean.com/its-not-about-slick-its-about-craftsmanship.html</link>
		<comments>http://gerardmclean.com/its-not-about-slick-its-about-craftsmanship.html#comments</comments>
		<pubDate>Fri, 18 Jun 2010 10:57:27 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1310</guid>
		<description><![CDATA[Seth Godin wrote a blog post today about being slick. He claims the way people judged high quality was the degree of &#8220;slickness&#8221; that was put into a piece, like a business card, website, brochure, etc. I think he is wrong. I think it is and always will be about craftsmanship, i.e., how &#8220;tight&#8221; the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Open letter to Apple on iPhone 4</title>
		<link>http://gerardmclean.com/open-letter-to-apple-on-iphone-4.html</link>
		<comments>http://gerardmclean.com/open-letter-to-apple-on-iphone-4.html#comments</comments>
		<pubDate>Wed, 16 Jun 2010 20:00:34 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1294</guid>
		<description><![CDATA[Dear Apple, Congratulations on selling over 600,000 new iPhone4s! As an avid supporter and customer of Apple since 1984, I was always confident that I backed a winner and am happy that you are enjoying such prosperous returns on a vision so many predicted would have died off a long time ago. Yesterday, in my [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/open-letter-to-apple-on-iphone-4.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Quit building websites</title>
		<link>http://gerardmclean.com/quit-building-websites.html</link>
		<comments>http://gerardmclean.com/quit-building-websites.html#comments</comments>
		<pubDate>Tue, 25 May 2010 00:45:50 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1249</guid>
		<description><![CDATA[I had the opportunity to speak at the 15th annual NARMS Spring Conference last month. It was a workshop on using social media to leverage a membership with the association. Check out the agenda; my slides and workshop recording are linked up there. (Sunday, April 18 1:00pm) Over a month has passed and I still [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why you lost me as a customer. Do you even really care?</title>
		<link>http://gerardmclean.com/why-you-lost-me-as-a-customer-do-you-even-really-care.html</link>
		<comments>http://gerardmclean.com/why-you-lost-me-as-a-customer-do-you-even-really-care.html#comments</comments>
		<pubDate>Mon, 15 Mar 2010 14:00:13 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Personal Thoughts]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1214</guid>
		<description><![CDATA[Name and product was removed to protect the guilty. I think too many companies just walk away from a provider without giving them any real feedback as to why. It is really, really hard to lose me as a customer. Once a system is in place and working &#8212; unless there is a major feature [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/why-you-lost-me-as-a-customer-do-you-even-really-care.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>It&#8217;s time to stop growing bigger ears and start growing bigger hands</title>
		<link>http://gerardmclean.com/its-time-to-stop-growing-bigger-ears-and-start-growing-bigger-hands.html</link>
		<comments>http://gerardmclean.com/its-time-to-stop-growing-bigger-ears-and-start-growing-bigger-hands.html#comments</comments>
		<pubDate>Fri, 05 Mar 2010 14:07:45 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1198</guid>
		<description><![CDATA[Chris Brogan coined the phrase &#8220;grow bigger ears&#8221; and for the past two years or so, as brands got comfortable with social media, it was more important for them to listen more than it was to jump out and converse with us. For those brands that got social media early on, they are already listening [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/its-time-to-stop-growing-bigger-ears-and-start-growing-bigger-hands.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The complete Olympic Games include the Paralympics</title>
		<link>http://gerardmclean.com/the-complete-olympic-games-include-the-paralympics.html</link>
		<comments>http://gerardmclean.com/the-complete-olympic-games-include-the-paralympics.html#comments</comments>
		<pubDate>Mon, 01 Mar 2010 15:35:53 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1172</guid>
		<description><![CDATA[UPDATE: @Neenz just published the Paralympics page at Alltop.com last night, Mar 5. If you know of or write a blog on the Paralympics, submit it here to be included. I first got schooled in the Paralympic Games from Kim* during a telephone conversation my first week on the job back in 1996. For those [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/the-complete-olympic-games-include-the-paralympics.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why boomers are hesitant to adopt social media tools for serious business</title>
		<link>http://gerardmclean.com/why-boomers-are-hesitant-to-adopt-social-media-tools-for-serious-business.html</link>
		<comments>http://gerardmclean.com/why-boomers-are-hesitant-to-adopt-social-media-tools-for-serious-business.html#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:25:46 +0000</pubDate>
		<dc:creator>Gerard</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[boomers]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Melitta]]></category>
		<category><![CDATA[social media for operations]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1126</guid>
		<description><![CDATA[I ran out of coffee filters the other day. Not a big deal, I&#8217;ll just hike to Kroger and get some more. When I got there, I saw the empty peghook that once held my filters. Moreover, there was a red tag on the hook informing me that this product would be discontinued. Here&#8217;s why [...]]]></description>
		<wfw:commentRss>http://gerardmclean.com/why-boomers-are-hesitant-to-adopt-social-media-tools-for-serious-business.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
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