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	<title>GerardMcLean.com &#187; Brand Awareness</title>
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	<link>http://gerardmclean.com</link>
	<description>Random obvious opinions that are entirely my own. I hope you disagree with every one of them.</description>
	<lastBuildDate>Wed, 02 May 2012 13:15:12 +0000</lastBuildDate>
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		<item>
		<title>Standing out in a large crowd</title>
		<link>http://gerardmclean.com/standing-out-in-a-large-crowd.html</link>
		<comments>http://gerardmclean.com/standing-out-in-a-large-crowd.html#comments</comments>
		<pubDate>Tue, 27 Mar 2012 15:25:21 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Personal Thoughts]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1921</guid>
		<description><![CDATA[Last Christmas, a friend of mine who lives in New York City sent me a box of cookies from Levain Bakery. If you have never had a cookie from them, go right now and get one.. or two. I&#8217;ll wait. &#8230; <a href="http://gerardmclean.com/standing-out-in-a-large-crowd.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I wanna get on Oprah</title>
		<link>http://gerardmclean.com/i-wanna-get-on-oprah.html</link>
		<comments>http://gerardmclean.com/i-wanna-get-on-oprah.html#comments</comments>
		<pubDate>Mon, 05 Mar 2012 13:56:51 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1912</guid>
		<description><![CDATA[I know that Oprah is off the air, but work with me a bit on the metaphor. If you are a writer, you want to get on Oprah and your book will sell. If you are a CPG manufacturer, you &#8230; <a href="http://gerardmclean.com/i-wanna-get-on-oprah.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The white room</title>
		<link>http://gerardmclean.com/the-white-room.html</link>
		<comments>http://gerardmclean.com/the-white-room.html#comments</comments>
		<pubDate>Wed, 29 Feb 2012 14:47:33 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Simple]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1891</guid>
		<description><![CDATA[I once saw this design makeover show on HGTV where the designer tried to get the family who was in the house to think about all design possibilities. She started out by removing all the furniture and painting everything white. &#8230; <a href="http://gerardmclean.com/the-white-room.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The myth of Mad Men and graphic arts</title>
		<link>http://gerardmclean.com/the-myth-of-mad-men-and-graphic-arts.html</link>
		<comments>http://gerardmclean.com/the-myth-of-mad-men-and-graphic-arts.html#comments</comments>
		<pubDate>Mon, 06 Feb 2012 16:33:39 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1866</guid>
		<description><![CDATA[There is a current narrative going on within the creative community lamenting the demise of professional graphic artists. One such narrative appears on my favorite design blog, Before&#038;After Magazine. Inevitably, someone brings up Mad Men as an example of the &#8230; <a href="http://gerardmclean.com/the-myth-of-mad-men-and-graphic-arts.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cutting through the clutter</title>
		<link>http://gerardmclean.com/cutting-through-the-clutter.html</link>
		<comments>http://gerardmclean.com/cutting-through-the-clutter.html#comments</comments>
		<pubDate>Mon, 30 Jan 2012 15:02:04 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Simple]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1858</guid>
		<description><![CDATA[This is a tack board that was at the local coffee shop I went to last night. You&#8217;ve seen these everywhere, nothing special, no one card stands out from the next, almost all of them are clip-art logos, too many &#8230; <a href="http://gerardmclean.com/cutting-through-the-clutter.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Repairing typewriters</title>
		<link>http://gerardmclean.com/repairing-typewriters.html</link>
		<comments>http://gerardmclean.com/repairing-typewriters.html#comments</comments>
		<pubDate>Mon, 23 Jan 2012 19:22:44 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1843</guid>
		<description><![CDATA[Last week, I received emails from two former clients who needed some help with some legacy work. One needed some tweaks done on a print ad that was at least three years old. The other had moved his web site &#8230; <a href="http://gerardmclean.com/repairing-typewriters.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Instead of bad grammar, we&#8217;ll be subjected to bad video</title>
		<link>http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html</link>
		<comments>http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html#comments</comments>
		<pubDate>Sat, 24 Dec 2011 16:57:05 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stuff]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1819</guid>
		<description><![CDATA[It appears that 2012 is going to be the year social media experts write less and post more video. My take? Instead of bad grammar, we&#8217;ll all be subjected to bad video. I urge you, please take some basic video &#8230; <a href="http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/instead-of-bad-grammar-well-be-subjected-to-bad-video.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What does your job title say about you?</title>
		<link>http://gerardmclean.com/what-does-your-title-say-about-you.html</link>
		<comments>http://gerardmclean.com/what-does-your-title-say-about-you.html#comments</comments>
		<pubDate>Mon, 17 Oct 2011 14:36:27 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Stuff]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[owner/general manager]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1764</guid>
		<description><![CDATA[I am unofficially advising on designing some identity stuff for a New York restaurant that will be opening next month and was doing up a business card mock-up with their new logo. &#8220;What is the title?&#8221; I asked. &#8220;Owner/General Manager,&#8221; &#8230; <a href="http://gerardmclean.com/what-does-your-title-say-about-you.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media lesson of the day</title>
		<link>http://gerardmclean.com/social-media-lesson-of-the-day.html</link>
		<comments>http://gerardmclean.com/social-media-lesson-of-the-day.html#comments</comments>
		<pubDate>Fri, 09 Sep 2011 13:41:37 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1736</guid>
		<description><![CDATA[OWN your blog, OWN your email lists. Make sure you are connected with your friends and fans through your own independent networks that have nothing to do with being in this cloud everyone keeps trying to push us all in. &#8230; <a href="http://gerardmclean.com/social-media-lesson-of-the-day.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://gerardmclean.com/social-media-lesson-of-the-day.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fun with QR Codes</title>
		<link>http://gerardmclean.com/fun-with-qr-codes.html</link>
		<comments>http://gerardmclean.com/fun-with-qr-codes.html#comments</comments>
		<pubDate>Fri, 26 Aug 2011 12:46:47 +0000</pubDate>
		<dc:creator>Gerard McLean</dc:creator>
				<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[cargo van]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[qr codes]]></category>
		<category><![CDATA[rivershark]]></category>
		<category><![CDATA[soccer tournaments]]></category>
		<category><![CDATA[TourneyCentral]]></category>

		<guid isPermaLink="false">http://gerardmclean.com/?p=1726</guid>
		<description><![CDATA[Whenever I take the event van out, I get annoyed and frustrated with people tailgating. Everyone should have to drive a cargo van so they understand that when you get right up on the bumper, the driver, really, really can &#8230; <a href="http://gerardmclean.com/fun-with-qr-codes.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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