Category Archives: Brand Awareness

Cutting through the clutter

Posted on January 30, 2012 by Gerard McLean

This is a tack board that was at the local coffee shop I went to last night. You’ve seen these everywhere, nothing special, no one card stands out from the next, almost all of them are clip-art logos, too many … Continue reading →

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Repairing typewriters

Posted on January 23, 2012 by Gerard McLean

Last week, I received emails from two former clients who needed some help with some legacy work. One needed some tweaks done on a print ad that was at least three years old. The other had moved his web site … Continue reading →

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Instead of bad grammar, we’ll be subjected to bad video

Posted on December 24, 2011 by Gerard McLean

It appears that 2012 is going to be the year social media experts write less and post more video. My take? Instead of bad grammar, we’ll all be subjected to bad video. I urge you, please take some basic video … Continue reading →

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What does your job title say about you?

Posted on October 17, 2011 by Gerard McLean

I am unofficially advising on designing some identity stuff for a New York restaurant that will be opening next month and was doing up a business card mock-up with their new logo. “What is the title?” I asked. “Owner/General Manager,” … Continue reading →

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Social media lesson of the day

Posted on September 9, 2011 by Gerard McLean

OWN your blog, OWN your email lists. Make sure you are connected with your friends and fans through your own independent networks that have nothing to do with being in this cloud everyone keeps trying to push us all in. … Continue reading →

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