Category Archives: Brand Awareness

Standing out in a large crowd

Posted on March 27, 2012 by Gerard McLean

Last Christmas, a friend of mine who lives in New York City sent me a box of cookies from Levain Bakery. If you have never had a cookie from them, go right now and get one.. or two. I’ll wait. … Continue reading →

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I wanna get on Oprah

Posted on March 5, 2012 by Gerard McLean

I know that Oprah is off the air, but work with me a bit on the metaphor. If you are a writer, you want to get on Oprah and your book will sell. If you are a CPG manufacturer, you … Continue reading →

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The white room

Posted on February 29, 2012 by Gerard McLean

I once saw this design makeover show on HGTV where the designer tried to get the family who was in the house to think about all design possibilities. She started out by removing all the furniture and painting everything white. … Continue reading →

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The myth of Mad Men and graphic arts

Posted on February 6, 2012 by Gerard McLean

There is a current narrative going on within the creative community lamenting the demise of professional graphic artists. One such narrative appears on my favorite design blog, Before&After Magazine. Inevitably, someone brings up Mad Men as an example of the … Continue reading →

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Cutting through the clutter

Posted on January 30, 2012 by Gerard McLean

This is a tack board that was at the local coffee shop I went to last night. You’ve seen these everywhere, nothing special, no one card stands out from the next, almost all of them are clip-art logos, too many … Continue reading →

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