Author Archives: Gerard McLean

About Gerard McLean

Hello. This will almost always be a boring space. You can best learn about who I am by reading my blog posts more in depth. If you have a more burning desire to know more about me, you should first see a doctor. Or at least read my story. It will tell you all you need to know to make wild assumptions of me that are probably not true.

How to make yourself irrelevant in three years

Posted on December 11, 2010 by Gerard McLean

In this faux case study, we’ll look at a restaurant’s adoption of social media tools like blogs, twitter, facebook, yelp and foursquare. I’m not picking on the restaurant industry but it is just the latest that will be undergoing this … Continue reading →

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Social media fluency is all in the idioms

Posted on December 7, 2010 by Gerard McLean

A colleague of mine recently changed companies. So, I did what every responsible person does; I looked up his new company on line, searched for the blog and social media outposts on Twitter, Facebook and LinkedIn and followed him. Only … Continue reading →

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The 8:00am Rule for events

Posted on November 2, 2010 by Gerard McLean

When we used to shoot action photos at TourneyCentral, I had an iron-clad rule. All photographers were to be at the fields at 7:45 am, have 20-30 shots on the card and the rest before half-time. They would then be … Continue reading →

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The new GAP gaffe creates a credibility problem for talented graphic designers they don’t deserve

Posted on October 13, 2010 by Gerard McLean

By now, you should have heard about the new GAP logo. If not, here is the story. The narrative is the Internet killed off the new logo through blog posts, Twitter comments, Facebook feedback, etc. The truth, I think, is … Continue reading →

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Who am I anyway? Am I my résumé?

Posted on October 9, 2010 by Gerard McLean

I was speaking on a panel at a local Social Media Club meeting yesterday and a question about “how much should we disclose on line” came up. The person asking was interested in where the line is between being yourself … Continue reading →

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