Monthly Archives: July 2010

How to win a comment war

Posted on July 31, 2010 by Gerard McLean

A couple days ago, I posted a comment on a very popular blog. A few minutes after that, the blog owner commented briefly on my comment more of an acknowledgment to say, “Hey, I see you” rather than to support … Continue reading →

Posted in Personal Branding, Personal Thoughts, Social Media | 1 Comment

The real cost of busy social networking

Posted on July 27, 2010 by Gerard McLean

Small business is being crushed to death by the unrestrained expectations of 24/7/365 customer service. As we struggle to provide more and more services with fewer resources and lower revenues, this is what happens. Eventually, we will lose all track … Continue reading →

Posted in Stuff | 1 Comment

The ultimate branding awareness test

Posted on July 20, 2010 by Gerard McLean

I have an iPhone and I frequently tweet from it. When I’m at @target or @oinkadoodlemoo or when I am drinking a @jonessodaco green apple soda, I’ll tweet using their twitter accounts because I know them. But when I am … Continue reading →

Posted in Brand Awareness, Business, Culture, Social Media, Technology | 1 Comment

The donut hole of social media

Posted on July 19, 2010 by Gerard McLean

It’s Monday and my twitter stream is filing up with tweets from business people just getting into the office and tweeting out news and links that I’ve been seeing all weekend. These folks work for companies that shut down on … Continue reading →

Posted in Brand Awareness, Business, Social Media, Stuff, Technology | 6 Comments

Old Spice drops the ball ten yards from the endzone

Posted on July 16, 2010 by Gerard McLean

I was wheeling my cart through the shampoo and body wash aisle of my local Kroger when I was stopped dead in my tracks by a familiar voice. He said: Look at my body wash, now look in your cart, … Continue reading →

Posted in Brand Awareness, Stuff, Technology | Tagged , , , , | 12 Comments