Monthly Archives: March 2010

Why you lost me as a customer. Do you even really care?

Posted on March 15, 2010 by Gerard McLean

Name and product was removed to protect the guilty. I think too many companies just walk away from a provider without giving them any real feedback as to why. It is really, really hard to lose me as a customer. … Continue reading →

Posted in Brand Awareness, Business, Personal Thoughts | 2 Comments

It’s time to stop growing bigger ears and start growing bigger hands

Posted on March 5, 2010 by Gerard McLean

Chris Brogan coined the phrase “grow bigger ears” and for the past two years or so, as brands got comfortable with social media, it was more important for them to listen more than it was to jump out and converse … Continue reading →

Posted in Brand Awareness, Business, Social Media | 2 Comments

Mentor me this, mentor me that

Posted on March 1, 2010 by Gerard McLean

I’ve never had a formal mentor arrangement with anyone. It wasn’t for lack of trying, but perhaps I’ve always associated with folks who weren’t closers. And when feeling closed upon by my “mentors,” I backed away. Perhaps that is the … Continue reading →

Posted in Business, Culture, Personal Thoughts, Stuff | 1 Comment

The complete Olympic Games include the Paralympics

Posted on March 1, 2010 by Gerard McLean

UPDATE: @Neenz just published the Paralympics page at Alltop.com last night, Mar 5. If you know of or write a blog on the Paralympics, submit it here to be included. I first got schooled in the Paralympic Games from Kim* … Continue reading →

Posted in Brand Awareness, Culture, Social Media, Technology | 2 Comments