Monthly Archives: August 2009

The trajectory of social media

Posted on August 31, 2009 by Gerard McLean

Way back in the very late ’80s, I was given an intensive customer service training by my then current company which happened to be a Fortune 500 at the time. It was a week-long seminar given at great expense in … Continue reading →

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NWA keeps writing and making it worse

Posted on August 25, 2009 by Gerard McLean

A couple weeks ago, I posted this up about an experience with Northwest Airlines. My daughter wrote one last letter and let them know her response was a blog post and that they really don’t need to keep on the … Continue reading →

Posted in Brand Awareness, Business, Culture, Social Media, Stuff | Tagged , , , , , , , , | 1 Comment

Chris Brogan re-written

Posted on August 21, 2009 by Gerard McLean

If Chris Brogan had an editor, this is what his latest post would look like. Smaller words, fewer prepositions, more active verbs. He may disagree. That is also ok. (I assume you have read the original first, but if not, … Continue reading →

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The audience you are not getting because you are focused on your own niche

Posted on August 17, 2009 by Gerard McLean

Here is the ugly truth about American soccer. It is something kids DO, not who they are. Yet many soccer clubs and tournaments focus their marketing and message around the assumption that soccer is central to the players lives and … Continue reading →

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Open letter to GenY

Posted on August 11, 2009 by Gerard McLean

Dear Young People who want to rule the world, There will come a day when you are old and have worked a lifetime amassing a meager sum of wealth that is not just material. Some of this will be friends, … Continue reading →

Posted in Business, Social Media | Tagged | 1 Comment