GerardMcLean.com

Archive for August, 2009

The trajectory of social media

Monday, August 31st, 2009 Posted in Business, Culture, Social Media | No Comments »

Way back in the very late '80s, I was given an intensive customer service training by my then current company which happened to be a Fortune 500 at the time. ... Read more..

NWA keeps writing and making it worse

Tuesday, August 25th, 2009 Posted in Brand Awareness, Business, Culture, Social Media, Stuff | 1 Comment »

A couple weeks ago, I posted this up about an experience with Northwest Airlines. My daughter wrote one last letter and let them know her response was a blog post ... Read more..

Chris Brogan re-written

Friday, August 21st, 2009 Posted in Business, Social Media, Stuff | No Comments »

If Chris Brogan had an editor, this is what his latest post would look like. Smaller words, fewer prepositions, more active verbs. He may disagree. That is also ok. (I ... Read more..

The audience you are not getting because you are focused on your own niche

Monday, August 17th, 2009 Posted in Brand Awareness, Culture, Social Media, Stuff, Technology, soccer | No Comments »

Here is the ugly truth about American soccer. It is something kids DO, not who they are. Yet many soccer clubs and tournaments focus their marketing and message around the ... Read more..

Open letter to GenY

Tuesday, August 11th, 2009 Posted in Business, Social Media | 1 Comment »

Dear Young People who want to rule the world, There will come a day when you are old and have worked a lifetime amassing a meager sum of wealth that is ... Read more..

We apologize for the inconvenience. Here, have some beads.

Monday, August 10th, 2009 Posted in Brand Awareness, Business, Social Media | 5 Comments »

My daughter is spending her summer in Denmark with friends and relatives. On her way over, she had a layover in Minneapolis that lasted eleven hours. In the end, it ... Read more..

Accuracy is important

Saturday, August 8th, 2009 Posted in Business, Culture, Technology | No Comments »

This past week, most news organizations reported that Twitter had been hacked on Thursday, causing wide-spread outage to the micro-blogging service. As it turns out, this was wholly inaccurate as ... Read more..