Monthly Archives: April 2009

If you can’t define the next level, don’t work on moving up to it

Posted on April 30, 2009 by Gerard McLean

I’m not sure where I heard I heard this little bit of wisdom a very long time ago, but it is one of those things that stuck in my head like a little bit of tissue paper stuck to the … Continue reading →

Posted in Brand Awareness, Business, Social Media | Leave a comment

Quick, punk my brand, please!

Posted on April 23, 2009 by Gerard McLean

I was reading this blog post on businessinsider.com and it struck me that there are a fair number of brands that have been skewered by social media over the past few years. And then it occurred to me that these … Continue reading →

Posted in Brand Awareness, Business, Social Media, Stuff | 2 Comments

Who pays for Social Media?

Posted on April 21, 2009 by Gerard McLean

Chris Brogan dropped this line in his post today and it really got me thinking that while he may get Social Media, he probably doesn’t really get business or ROI. People appreciate the human touch of reaching someone online and … Continue reading →

Posted in Business, Social Media, Stuff, Technology | 2 Comments

Branding is getting out of hand

Posted on April 21, 2009 by Gerard McLean

I think many folks may have overcomplicated the purpose of branding. Here is a way of looking at branding: The purpose of a pencil is to make marks. Now, that pencil, in the hands of a skilled artist can create … Continue reading →

Posted in Brand Awareness, Business, Culture, Personal Branding, Social Media | 1 Comment

How Twitter is going to drive up prices and reduce competition

Posted on April 19, 2009 by Gerard McLean

Originally published on DogWalkBlog. I was reading this blog post by Leah Jones. It is a thoughtful look at what happened with the #amazonfail twitterstorm and makes a case for journalism. I think it makes a stronger argument for why … Continue reading →

Posted in Brand Awareness, Business, Social Media, Technology | Tagged , , , , , , | 2 Comments