Monthly Archives: March 2009

Run, Forrest.. RUN!!

Posted on March 31, 2009 by Gerard McLean

And that is what completing an ROI on the use of Social Media is like.
Just get up and run. Run as fast as you possibly can. If you are right and there is an ROI, then you are still ahead. If you are wrong and there is no ROI, then the might marketplace will beat you up.

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Posted in Stuff | 3 Comments

Do you really want to get in a public fist-fight with a blind man?

Posted on March 29, 2009 by Gerard McLean

Seth Godin wrote about trade guilds the other day in this blog post. You should read the entire post, but the relevant part is: Whenever a trade association raises the barricades and tries to lobby their way into maintaining the … Continue reading →

Posted in Business, Culture, Technology | 4 Comments

Microsoft points out what you will settle for in this economy

Posted on March 27, 2009 by Gerard McLean

Watch this commercial. It takes Microsoft a while to figure out its place in the market (Windows, MSIE, I’m a PC) but when it gets there, it does ok. It finally admitted that its customers are computer users who really … Continue reading →

Posted in Brand Awareness, Culture, Technology | 2 Comments

GerardMcLean.com now featured in Alltop.com

Posted on March 25, 2009 by Gerard McLean

Looks like I made the big time. Posted as a news release at my employer’s web site. Gerard McLean, President/CEO of Rivershark, Inc. can now officially claim he “kicks ass” as his blog, GerardMcLean.com has been included in the Egos … Continue reading →

Posted in Business, Personal Branding, Social Media | Tagged , , , , , , | 1 Comment

Your ads may be what tags you as a geezer

Posted on March 24, 2009 by Gerard McLean

Take a look at this ad from Intel that appeared in the Wall Street Journal on March 24, 2009. What do you see? Look closer as it will become very obvious in a minute. If you saw an ad that … Continue reading →

Posted in Brand Awareness, Business, Social Media | 4 Comments