Monthly Archives: February 2009

The truth about social networks and blogs

Posted on February 16, 2009 by Gerard McLean

The truth behind almost every successful “Internet start-up” blog is a deep off-line network that meets with on-line talent. The truth behind the traffic for the same blog is off-line media and promotion. Continue reading →

Posted in Culture, Social Media, Stuff | 1 Comment

For God’s sake, quit blogging

Posted on February 12, 2009 by Gerard McLean

But whatever you do, continue to engage your customers, interact with them, write industry smarts and publish observations and analysis about your company, industry and your community on your company Web site. But, do not blog. Continue reading →

Posted in Brand Awareness, Culture, Social Media, Stuff | 1 Comment

Social media is building value for human touch

Posted on February 11, 2009 by Gerard McLean

Networking is becoming a commodity. The more the social media experts and evangelists talk up the value of being able to reach out and connect with anyone anywhere, the more valuable human touch becomes. For trade associations that are forward-thinking and can weather this economy, selling human touch in a sea of social media will be like selling beluga caviar in a tilapia marketplace. Continue reading →

Posted in Social Media | 2 Comments

Do your words have weight or just heft?

Posted on February 11, 2009 by Gerard McLean

It was a very long day yesterday for me. One of the things I like to do at the end of a very long day is to pull up my dog’s Twitter account and tweet out. It is entertaining, it … Continue reading →

Posted in Culture, Social Media | 1 Comment

How does your brand contribute to the news?

Posted on February 5, 2009 by Gerard McLean

I came across a story of a man in Texas who attempted to choke his girlfriend with a Wii controller after she discovered he ate all her Girl Scout cookies. Continue reading →

Posted in Brand Awareness, Stuff | 1 Comment