Monthly Archives: February 2009

ASAE finds opportunity in ashes of the economy

Posted on February 25, 2009 by Gerard McLean

From a press release posted by the ASAE Results of a new economic impact study conducted by ASAE & The Center for Association Leadership in December 2008 and January 2009 point to new challenges associations might have to face in … Continue reading →

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Social Media; Smart Marketing or Stupid Marketing

Posted on February 25, 2009 by Gerard McLean

The thing about acronyms is they almost always have a spoof. SM = Social Media, Smart Marketing or Stupid Marketing. (For purposes of this discussion, we’ll ignore the others you’re already thinking because, while you are a smart audience, you … Continue reading →

Posted in Brand Awareness, Culture, Social Media, Technology | Leave a comment

What business are you really in?

Posted on February 25, 2009 by Gerard McLean

Show of hands; who thinks McDonalds is in the hamburger business? They’re not. They are in the real estate business. They own valuable real estate on almost ever freeway exit across the country, valuable space in every major city in … Continue reading →

Posted in Brand Awareness, Culture, Social Media, Stuff | Leave a comment

What does one second matter?

Posted on February 25, 2009 by Gerard McLean

At the end of 2008, the clock was held back for one second and we all gained one additional second of time. Not real time, but the way we measured it. It must has inspired the folks at Miller who … Continue reading →

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Cheaters never really win

Posted on February 25, 2009 by Gerard McLean

How many social media experts would there be if they were forced to endure the “real costs” of the “free” tools they are using? Not many, but that would be the point. The experts who truly have skin in the game would be real experts and have real ROIs because they have lived through the real costs of competing in the game. Continue reading →

Posted in Social Media, Technology | 1 Comment