GerardMcLean.com

Archive for February, 2009

ASAE finds opportunity in ashes of the economy

Wednesday, February 25th, 2009 Posted in Social Media | No Comments »

From a press release posted by the ASAE Results of a new economic impact study conducted by ASAE & The Center for Association Leadership in December 2008 and January 2009 point ... Read more..

Social Media; Smart Marketing or Stupid Marketing

Wednesday, February 25th, 2009 Posted in Brand Awareness, Culture, Social Media, Technology | No Comments »

The thing about acronyms is they almost always have a spoof. SM = Social Media, Smart Marketing or Stupid Marketing. (For purposes of this discussion, we'll ignore the others you're ... Read more..

What business are you really in?

Wednesday, February 25th, 2009 Posted in Brand Awareness, Culture, Social Media, Stuff | No Comments »

Show of hands; who thinks McDonalds is in the hamburger business? They're not. They are in the real estate business. They own valuable real estate on almost ever freeway exit across ... Read more..

What does one second matter?

Wednesday, February 25th, 2009 Posted in Brand Awareness, Culture, Social Media, Technology | No Comments »

At the end of 2008, the clock was held back for one second and we all gained one additional second of time. Not real time, but the way we measured ... Read more..

Cheaters never really win

Wednesday, February 25th, 2009 Posted in Social Media, Technology | 1 Comment »

We have a trade association client in a niche industry who has a job board that contains 150-400 jobs at any one time. Along with that -- available with their ... Read more..

The truth about social networks and blogs

Monday, February 16th, 2009 Posted in Culture, Social Media, Stuff | 1 Comment »

I caught the Tavis Smiley show on NPR yesterday. Actually, I caught the few minutes of interview among him, Lesley Stahl and Liz Smith while running to my office to ... Read more..

For God’s sake, quit blogging

Thursday, February 12th, 2009 Posted in Brand Awareness, Culture, Social Media, Stuff | 1 Comment »

If you want your organization to be taken seriously, quit blogging. Quit tweeting out things and Facebooking. Or, more accurately, quit calling what you do blogging. You are not a ... Read more..

Social media is building value for human touch

Wednesday, February 11th, 2009 Posted in Social Media | 2 Comments »

Two separate things happened to me in the past four days that are starting to connect a theory around the value of human touch and social media. I had lunch in ... Read more..

Do your words have weight or just heft?

Wednesday, February 11th, 2009 Posted in Culture, Social Media | 1 Comment »

It was a very long day yesterday for me. One of the things I like to do at the end of a very long day is to pull up my ... Read more..

How does your brand contribute to the news?

Thursday, February 5th, 2009 Posted in Brand Awareness, Stuff | 1 Comment »

I came across a story of a man in Texas who attempted to choke his girlfriend with a Wii controller after she discovered he ate all her Girl Scout cookies. ... Read more..