Monthly Archives: December 2008

Another way to think about social media ROI

Posted on December 30, 2008 by Gerard McLean

  When was the last time you asked the phone company to justify the cost of installing a telephone in your place of business? They would probably just laugh at you. It has probably been over 50 years since that … Continue reading →

Posted in Social Media, Stuff, Technology | Tagged , , , , , , , , | 1 Comment

The cost of the “inner circle of experts”

Posted on December 30, 2008 by Gerard McLean

Originally published at: TourneyCentral.com The lifeblood of a successful soccer tournament is the army of volunteers who run the concession stand, sell the sponsorship ads, stand duty as field marshals, sell t-shirts, direct the parking and generally make sure your … Continue reading →

Posted in soccer | Tagged , , , , , , , , , | Leave a comment

The ROI of “social networking”

Posted on December 23, 2008 by Gerard McLean

I received a panic email from a graphic designer at a local city magazine yesterday who desperately needed some photos of a soccer tournament. “Anything you have showing local kids playing soccer!” she said. Since she was referred by someone … Continue reading →

Posted in Brand Awareness, soccer, Social Media, Stuff, Technology | Tagged , , , , , , , , , | Leave a comment

Three things to help your Web site update process flow

Posted on December 20, 2008 by Gerard McLean

Your Web site manager is a busy person and doesn’t have the time or patience to have a long back and forth with your Web site changes. Here are THREE things you can do to help the Web site update … Continue reading →

Posted in Brand Awareness | Tagged , , , , , | 1 Comment

Think local. Think sidewalk local.

Posted on December 18, 2008 by Gerard McLean

Imagine for a moment I am standing outside of a Target store in Trotwood, Ohio on a Wednesday morning and I have all these merchandising skills, an iPhone, a NARMS Recruiter Profile and the new app called JobCompass. Now, imagine … Continue reading →

Posted in Stuff, Technology | Tagged , , , , , , | 1 Comment